A sales team meet-up is not always a presentation format; it can sometimes be an informal conversation, phone call or online affair. The parties involved have the meeting between the initial contact and final purchase, in order to entice the customer. Also known as a sales-conference.
The meeting should be delivered every day and provide the team with information that gives them new hope and new solutions that will help them in increasing business.
Sales Team Meet-up Ideas –
Most companies agree with daily meetings but then don’t have them because they lack fresh and compelling content and soon find the meetings to be a waste of time. Hence, here are few team meeting ideas which you could use to get the best out of your employees.
Idea #1 Introduction
Getting to know the faces who you would be seeing on a regular basis is a must. All new sales reps should be introduced to the team. Ask new reps to introduce themselves briefly, including a few words about their non-professional lives.
After all, teams work together better when they know one another. Hence, ask random questions or fun memories to interact and build team relationships.
Idea #2 Knowledge of new products
Every week there would be a new product in your company. Any time a new product is rolled out, the sales team should be prepared.
The team should attain all the knowledge about the product before facing the prospect’s questions. So, they must discuss buyer personas for each product, as well as suggest existing clients who need to be contacted with the news. With help from the marketing department, have team members brainstorm how to effectively sell the product to prospects.
Idea #3 Key of Prospecting
The process of searching for and finding potential buyers is known as Prospecting. Sales representatives (or “prospectors”) must seek out qualified prospects and move them through the sales cycle.
Work on the steps, words and resources to help your sales representatives generate more leads as well as improve their cold calling, networking and social media skills. Make them realize the right way to do it and let them role-play to develop their skills.
Idea #4 Deal with ‘I’ve never heard of your company’
Everyone would come across a certain introductory sentence from most of their prospects – “I’ve never heard of your company”. This can be followed by a question – “So why would I invest/buy your products?”
So, with the help of self-experience, you must share the various answers to those questions with your sales as well as marketing teams. This can turn unexpected prospects to customers with just the right answer. Hence, every company must include this title in their sales meeting.
More Insight –
Idea #5 Develop questions
Questions makes one realize how smart their company’s growth is. Also, the various answers that can be discussed for that particular question, makes one realize the various ideas/aspects for one particular simple question.
So, have a round-table discussion to develop a set of great questions that gets the buyer talking about their issues as well as objectives. Make a list and add to it each month. Also, solicit feedback on how well they were received on sales calls. Modify as necessary.
Idea #6 Set goals and assess progress
Meetings are a great opportunity to discuss goals. Sales representatives will be more comfortable with monthly and/or quarterly goals if they play a role in setting those goals.
Use meetings as an opportunity to discuss and determine goals for the sales team, collectively as well as individuals. During the meetings, sales members should provide updates. If a sales representative is on track to meet or exceed a goal, offer congratulations. If a team member is falling behind, the team can discuss how they can catch up to meet the goal.
Idea #7 Pre-call planning
How much prep work should your sales rep do prior to a sales call? What should they prepare? Questions? Collateral? References? Where should they look? LinkedIn? Company website? All these confusing questions keep rotating in one’s brain.
But the struggle is in the details. A good checklist is necessary to help sales reps become more deliberate in their pre-call planning. You might want to create one and have them use it for awhile to develop their prep skills.
Idea #8 Analyze their needs
The heartbeat of the sales process is understanding what the prospect wants and needs.
So, develop a set of good open-ended questions that help your sales reps uncover the specific about the buyers challenges, history, objectives, previous vendors and expected outcomes. Also, this helps the company when the customer asks questions according to their needs then the sales reps have the right answers to it.
Idea #9 Share Best Practices
There’s always more to learn. Regular presentations about best practices can help even senior sales representatives to improve their performance.
However, don’t bore employees with long lectures. The key here, is to have fun as well as learn kin the process. Hence, to encourage hands-on learning, use interactive activities. For example, hand sales representatives an example scenario and do a role play with them about the situation.
Idea #10 Learn to Differentiate
How do your sales reps differentiate themselves from your competitors? Some would differentiate from dress, style or image to providing case studies. So, you have many options to work with here.
Use these sales meetings to list out your differential advantages and how they can leverage those things for winning against the competition. This helps the company drastically.