Email marketing is the targeting of consumers through email. It can be used to impact consumers in a variety of ways. It’s a more evolved, digital form of traditional direct mail marketing.
It continues to be one of the cheapest and most effective ways to market businesses as well as brands of all sizes. Yet marketers are still trying to crack the code and find the best recipe for their email marketing campaigns.
All you need to know about Email Marketing –
Email marketing can be a very powerful lever for lead generation within your arsenal of inbound marketing tools and here, we present you with the Ultimate cheat sheet on email marketing –
1. Authentic ‘From’ Address –
The first step, even before sending an email is that you would have to create an email id which is genuine and original.
Normally, the ‘from’ address is someone’s name or a random nickname. If your prospect notices a weird or unreal ‘from’ address then he would definitely move the email to the bin. So, try and experiment with genuine names(your name of course!).
Try adding your First Name and Last Name, that would be genuine and works most of the time. Else you could add your Name and your Company’s Name, this will be evident and avoid being a spam email.Don’t ever make it look like a machine-email.
More Insight –
2. Attractive Subject Line –
The first thing that pops on the screens or their mobile phones is the subject line of your email. Hence, the subject line has to be one heck of a first impression because remember it could turn out to be your last impression as well. You must make it look clear and very attractive that it stands out of the many spam emails in their inbox.
Don’t follow the crowd and use an email template because that will just help you reach the spam messages very easily.
3. Understand and Relate –
Understand your company as well as the audience who would notice your company and the newsletters. Send out the most relevant contentand personalize your email accordingly.
Put yourself in their place such that you could relate and this could help you realize how to send an email in a way which makes your audience read the email.
Also, make your email come from a real person within your organization. Consider including their picture and signing off the email with their nickname, this portrays a friendly gesture.
4. Newsletters should be readable –
Everyone either ignores the newsletters’ link or just happen to feel uninterested in reading one.
So, make the newsletters attractive as well. Give eye grabbing headings to your newsletters such that they just happen to click on that link. For example, “You can’t resist this“or “Open me!” or “Check this out“, etc.
Add creative designs as well or make it as an exit popup, such that they have no other choice than to click on it. Highlightwhat email recipients will get out of downloading your ebook or registering for your webinar. Use bullet points to break up the text and emphasize key takeaways.