All About Email Marketing (Part 2)

In our previous post we found out about 4 of the most important and helpful facts about email marketing. 

All you need to know about Email Marketing –

Here we have few more important tips under the Ultimate cheat sheet on email marketing.

5. Call-to-Action (CTA) –

When the customer is lost, the best tip is for the email to be a guide and help the customer by solving his/her problem. You need to guide the customers towards their goal. 

email marketing

The customers shouldn’t have to feel too confused or think too much when reading your mail. Make certain that your Call-to-Action is prominently placed in your email. If needed, it could be placed on each page but make sure to not barricade or close upon the customer.

Make your CTA’s text specific about what action the reader must take to receive the offer.

More Insight –

All About Email Marketing (Part 1)

Ways to Write a Cold Email (Part 1)

Simple Gmail Hacks to Find a Person’s Email

6. Social Media Sharing –

Social media is considered as the biggest source of spreading the news.

Add social media follow buttons to encourage subscribers to follow you on Twitter, ‘Like’ your Facebook page, subscribe to your YouTube channel, or follow your company updates on LinkedIn. Give recipients opportunities to subscribe to your updates in social media, too.

Add links where they could share every email in order to expand the content to a wider range of leads without your actual effort.

7. Pictures Add a Value –

Well we all have heard that Actions speak louder than words but in email marketing, Pictures speak louder than texts.

Add as many content related pictures as you can and make it look creative as well. Make it look funny and appealing such that the customers get the urge to look for more.

Include pictures of yourself too, if you’re not able to get any pictures related to your content. Sometimes you could also add pictures highlighting the keywords as well.

8. Tools, Offers and Unsubscribe Links –

You could also mention few links which link to the various email marketing tools as well like MailChimpSalesforcePardot, etc. This tools can help you in your email marketing skills as well as they help in managing your newsletters.

If your provides an offer then you must definitely add those links as well. For example, Free trial, Free webinar, Subscription off, etc.

Many customers would definitely feel to avoid emails if they aren’t interested and they would want to do it a kind manner. So, make sure to always include an Unsubscribe link towards the end of the email because this step saves you from going to the spam emails.

Hence, hopefully this Ultimate Cheat Sheet on Email Marketing helps you and becomes a reference for you, the next time you plan on email marketing.

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Navaneetha Suresh

Navaneetha Suresh

Navaneetha, commonly known as "nav", loves to read, play badminton, play the keyboard and sing but when she's not doing any of those, she loves to write. What started as a high school hobby to write is now her ongoing passion.

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