Allbirds which is a famous shoe company is officially spreading their wings into the socks sector.
It starts with better materials, continues with better design, and carries through to better factories and shipping methods. Because we think our planet deserves better. Less waste as well as pollution. More thoughtfulness and accountability. That sounds better, doesn’t it?
Who is Allbirds?
A native of New Zealand, Tim Brown was always well versed in the magical qualities of merino wool. Inherently curious, he began asking himself why such a remarkable, sustainable resource was virtually absent in the footwear industry. Also with that spirit of wonder, the Allbirds journey began.
After years of researching and tinkering, Tim teamed up with Joey Zwillinger, an engineer and renewables expert. Together, they crafted a revolutionary wool fabric made specifically for footwear. The outcome? An entirely new category of shoes inspired by natural materials; and an ongoing mantra to create better things in a better way.
Allbirds into Sock Business – The Trino Material
The shoe brand that’s de rigueur for investors, entrepreneurs, as well as aspirants in Silicon Valley has been bitten by the sock bug.
Basically, this is Allbirds (and Silicon Valley), the company didn’t just launch a new line of socks. They’re using a “brand new material” called Trino that uses a yarn which includes Allbirds’ tree and wool blend.
Also, the company is claiming that its new socks are made with natural ingredients; and a combination of recycled plastic bottles, plant fibers and are 100% carbon neutral.
Till date the shoe company has raised $77 million; and is backed by investors including Lehrer Hippeau, Tiger Global Management, Fidelity Management, as well as T. Rowe Price.
More Insight –
Price and Availability –
The socks are priced at $16 for tube socks; $12 for “no-show’ socks; and $14 for quarter-length socks. There are six different colors, a blue, grey, black, brown, pink as well as green option; and they’ll be available at stores in San Francisco, New York, Chicago, Boston, and Seattle.
Competitors of Allbirds –
Allbirds isn’t the only company to sell sustainable socks. Osom makes its socks from up-cycled clothing materials; and also sells at a similar price point. Repreve, Zkano, as well as Thought are brands that use recycled materials to make their socks.