Amazon has recently shared an update regarding its sales progress of Echo and other Alexa enabled devices in an interview with The Verge. The company stated that it has now sold more than 100 million Alexa devices having the Alexa assistant pre-installed. The company has seen a great success during the holiday season.
Expanding demand for Alexa devices
Amazon’s SVP of products and services, Dave Limp, revealed that their Alexa devices such as the Echo Dot speakers rapidly flew off their digital shelves and that it was challenging for them to keep up with the demand. However, the number of items that were Amazon-built Echo devices and those designed by third-party OEMs isn’t very clear.
At a hardware event back in September, the company disclosed a number of new devices. This list included a microwave, a clock and certain redesigns of existing products such as the Echo. It was also apparent that the company wishes to enclose Alexa in anything consisting of a circuit board. Dave Limp shared in the interview that more than 150 Alexa-integrated hardware devices are currently available on the market. Most of these devices have been shipped in 2018.
Amazon’s growth and competitors
Amazon still seems to have quite a lot left to develop. The report notes that 100 million seems less impressive when compared to Google and Apple. These have billions of users with their AI pre-installed. The major competitors of Alexa include Google Assistant for Android and Siri for iOS. The amount of hard work that the company had to do to stay on track with its competitors is however remarkable.
Amazon has seen to have a substantial lead over its competitors. But Limp doesn’t quite believe that it will come down to one company dominating the digital assistant market. He stated, “I don’t think it falls into a sporting event where there’s going to be one winner. There will be multiple players for the foreseeable future. I don’t think it’s only going to be only two, either. I think there will be more than that.”
Success of Amazon’s smart home Alexa devices
Until now quite large numbers of Google Home devices, specifically the Google Home Mini have been shipped. Nevertheless, Alexa seems to have a better presence of smart home in comparison to Google.
Another device of Amazon which has acquired a great extent of attention is the Echo Dot. It has good functionality and is of less expense. In September, an enhanced version of the Echo Dot was seen. It now has a louder speaker and a cutting-edge design.
The advantage of Echo Dot for Apple users is the integration of Apple Music with Echo speakers. In the forthcoming days, third-party Alexa speakers will also be getting this feature.
The Alexa Auto device is in great demand even prior to its release. This is the very first Echo device for your car. More than 1 million people have signed up for an invite to purchase this device. Amazon is expanding at an excellent pace with the advent of new and thought-provoking devices.