App Store generated 93% more Revenue

It is not unreasonable that Apple’s App Store makes more than Google’s Play Store when it comes to revenue. The App Store continues to maintain that lead, and in the third quarter of 2018, that gap widened even greater. According to new report from Sensor Tower, the App Store earned nearly 93% more than Google Play in the quarter.

This is the largest gap since at least 2014. Global consumers who are spending on the App Store and Google Play totaled $18.2 billion during the third quarter. This was revealed by Sensor Tower Store Intelligence. This boosts a 22.7 percent increase over the $14.8 billion that was spent on both stores during the year-ago quarter. At the same time, Apple has expanded its commanding lead in app monetization over Google, with the App Store earning nearly 94 percent more than Google Play during the quarter, the widest revenue disparity since at least 2014 between the two platforms.

Apple store generated approximately 66 percent of revenue via mobile app in the last quarter. The store made $12 billion in the quarter, up 23.3% from $9.7 billion made during the same period last year. Google Play spending reached an estimated $6.2 billion worldwide, excluding China, a 21.5% increase over the year-ago quarter’s $5.1 billion.

Revenue


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In detail about revenue

App installs grew 10.9 percent across both stores combined last quarter to 27.1 billion, up from 24.4 in 3Q17. Rapid adoption of lower-cost Android devices in developing nations continued to give Google Play an edge in terms of app install growth last quarter at 14.3 percent, climbing from 17.1 to 19.5 billion year-over-year. On iOS, new app installs reached 7.6 billion for the quarter, a 3.1 percent increase year-over-year from September 2017 when the platform saw 7.3 billion first-time downloads.

Netflix was the world’s top grossing non-game mobile app for the third consecutive quarter in Q3, bringing in an estimated $243.7 million across both platforms from in-app subscriptions. It led the likes of Tinder and Tencent Video, which retained their No. 2 and No. 3 rankings, respectively, from the second quarter.

Facebook again topped the global app download chart with four of the top five apps for Q3. Bytedance’s short-video app TikTok, which absorbed social karaoke app Musical.ly during the quarter, ranked No. 4 worldwide, having grown 15 percent quarter-over-quarter and 440 percent year-over-year.

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Vaibhav Tyagi

Vaibhav Tyagi

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