On the 4th of September, 2019, Elevate Labs launched a new mobile app called Balance.
Introducing the world’s first personalized meditation audio program – Balance. Balance is basically designed to replicate the experience of working with a live meditation coach.
How it works –
- Each day, you answer questions about your meditation experience, goals, and challenges.
- Using an audio library with thousands of files, Balance assembles meditations personalized for you.
The more you share over time, the more personalized and effective your meditations become.
The Human Coach –
While investors are already writing big checks for meditation startups, Elevate Labs founder and CEO Jesse Pickard said that none of the existing meditation apps can replace the experience of working with a human coach.
He said the following –
“This experience where you have somebody that meets with you is wildly better than any digital product that’s out there. The problem is, it’s not affordable to 99% of the planet.”
“Even with meditation increasingly getting into the mainstream, it’s a fairly difficult practice to adhere to. We take away a lot of that indecision and present you with a path that is unique to you … People live all sorts of different lives: Some people care about stress, some people care about sleep, some people care about focus. But when you and I go into any of the other major apps, we’re getting the exact same recording.”
With Balance, on the other hand, you’re not just browsing through a library of prerecorded content. Instead, the app starts out by asking you about your goals, your meditation experience and more. You’ll then get a set of introductory meditations that may look familiar, but Pickard said that each meditation is actually “a combination of dozens and dozens of clips woven together that’s personalized to you.”
Personalization – Balance
Pickard said the app will continue to ask you questions about your experience over time, which in turn will lead to more personalization. The meditations are narrated by coach Leah Santa Cruz, who’s also involved in writing the content, and there are other meditation experts on the Balance team.
Balance Pricing –
The app’s initial 10-day course is free. After that, to get access to additional meditations, you’ll need to pay $11.99 per month, $49.99 per year or $199.99 for a lifetime subscription. In addition to the meditations, Balance also includes a guided activity designed to help people sleep.
On top of launching a new app, Elevate Labs is also announcing that it has raised a $7.1 million Series B led by Keesing Media Group, with participation from Oakhouse Partners.