Best Tools to Use as a Freelancer

Freelancers are multi-taskers. They don’t just provide services. they’re good at, but also promote themselves through content creation and marketing, engage in everyday tasks like the creation of proposals, getting on sales calls, raising invoices, updating portfolio and what not.


So, below are some of the tools I personally use as a freelance content writer which make my life easy-peasy.


  • Email marketing: I use Sendinblue to send my weekly newsletters to freelancers to help them make money. Two other popular tools include Mailchimp and Convertkit.
  • Get content ideas: It’s overwhelming to think of post and blog ideas every day. So I use Quora and to come up with content ideas. Apart from this, social media influencers help too.
  • Grammar: As a writer, the best investment I’ve made so far is purchasing Grammarly Premium as it allows me to make my words flow flawlessly. You can also use Hemingway Editor for it.
  • Plagiarism: The worst mistake writers can make is copying from others. But, sometimes plagiarism occurs unintentionally. And hence, you need to use software to check through. I use Grammarly Premium for it. You can also use Quetext’s free version.
  • Designing graphics: To create posts for my social media, I use Canva Pro. It has some beautiful elements and an easy-to-use interface.
  • On-page SEO: To ensure my piece of content is SEO-friendly, I use both Yoast and Rank Math plugins.
  • Keyword Research: To find keywords that you should target, you can use any free or paid software. I use Ubersuggest and Ahrefs for keyword research.
  • Invoice: To generate invoices quickly and get back, I use the Invoice Bookipi application.
  • Content scheduling:  It gets overwhelming to post every day on social media. Hence, I use Hootsuite and Tweetdeck to schedule my posts on different social media platforms.
  • Proposals and contracts: To create proposals and contracts for my prospects and clients, I use Google Docs.
  • Portfolio: My website is hosted on WordPress. I have created my portfolio on my own website, but you can create a free website portfolio on WordPress, Wix, or even Canva.
  • To-do lists: I prefer using my phone’s Notepad for to-do lists but Evernote and Notion work great too.
  • Project management: Trello is a great tool to manage multiple projects, collaborate, and create to-do lists. I have been using it too.
  • Research: Getliner helps me highlight the important text while researching and the Google Scholar search engine allows me to find credible information.
  • Schedule meetings and consultations: Calendly is my best friend. I schedule all discovery calls and consultations using the same.
  • Meetings: For meetings with clients I prefer using Google Meet and occasionally use Zoom.
  • Getting Clients: To hunt for clients, I use Linkedin. Also,, tools like allow me to scrap emails for cold-pitching.

So, this was it from my toolkit. I hope you find it helpful.

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Aastha Kochar

Aastha Kochar

A freelance content writer who specializes in writing long-form articles that generate traffic for health and wellness, lifestyle and digital marketing brands.

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