Bumble a latest socializing and dating application that facilitates communication between interested users. This dating app is now extending its market through print publications. The dating app announced about the launch of bumble magazine which will be available nationwide from the 5th of April.
Clare O’Connor the editorial director of bumble said the company’s users have “long sought out our content” in a variety of forms. Bumble does not have an exact print schedule for its new magazine yet, but a spokesperson said more issues are in development.
Bumble isn’t just another dating app!
Bumble is not just any other dating application; it wants to be known as a women-centric lifestyle brand. Here, the users can build a network and can socialize online as well as offline.
It also works great compared to its competitors, along with its services like Bumble BFF. This helps women make friends and Bumble Bizz; which is more focused on business networking proves that it wants to be more than just dating sites.
The Bumble Magazine is a lifestyle publication that offers stories and advice about careers, relationships, dating and more. The publication is started in partnership with Hearst Magazines, one of the world’s largest publishers of monthly magazines.
Hearst by partnering with online brands like bumble is also trying to start the line of business competing with digital publications like Kindle Unlimited or Apple News+. Hearst Editorial director Brett Hill says “Bumble is at the forefront of inspiring women to make connections and take initiative in all aspects of their lives with its positive message of empowerment”.
The magazine offers bumble a way to increase its market and introduce its brand to new customers. Apart from the digital world Bumble also wants to extend the relationship with its users in the real world.
More Insight –
The Bumble Magazine
The 100 pages magazine is divided into four sections just like the Bumble app’s different modes.
The sections in the magazine include:
The first edition of the magazine feature Lauren Chan; he’s an entrepreneur behind Henning the plus size Work wear line and a Bumble user herself. The company plans to include only actual users of the app in its magazine; which helps to connect better with its users.
The first debut includes star of the Super Bowl campaign, Serena Williams and women-led companies like Ellevest, Burts Bees. The issue also includes the female-centric movie Booksmart.