The much reputed camera company, Canon, is planning on crowdfunding a clippable camera called Ivy Rec. This crowdfunding is along with Indiegogo. Here is more information regarding this tiny clip-on camera.

What is Ivy Rec?

Ivy Rec is a tiny outdoor camera built into a keychain carabiner. It’s about the size of a USB flash drive; and it wirelessly connects via Wi-Fi or Bluetooth to the companion CanonMini Cam App; in order to show a live preview on your phone.

There’s also an empty square on the top most part of the clip. This empty square space of the clip doubles as a viewfinder; and there’s a single dial on the back that lets you switch between modes.

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It’s specifications include –

The Ivy Rec has a 13-megapixel 1/3-inch CMOS sensor that can record 1080p / 60 fps video; and it’s waterproof up to 30 minutes for depths of up to three feet. With no pricing information yet, it’s hard to say if it’ll be worth the buy or who it’s really for.

Canon says the camera is shockproof and great for the outdoors; so it could be useful if you clip it onto your backpack while you ride a bike. Or maybe clip it onto your dog or cat’s collar so you can see the world from your pet’s point of view?

Why is Canon taking this move?

DPReview cites a previous interview to speculate why Canon is going the crowdfunding route for its latest camera, in which the company revealed that it’s looking to capture as many new customers as it can, particularly casual photographers.

There’s no word yet on when the campaign will go live, but you can sign up here to be notified when the campaign begins and get 30 percent off the retail price if you’re an early backer.