On the 12th of December, 2018, Google Play Store received an update. Through this all the Android users can make charitable donations to non-profits organisations.
This step is much like Apple’s footsteps for many years. Apple has collected donations for the American Red Cross. For example, this was in the wake of natural disasters like the California wildfires and hurricanes. But unlike Apple, Google’s move is supporting several charities rather than just a single event such as Red Cross.
More about this news –
As TechCrunch points out, it may seem odd to be rallying for support for charities within the same marketplace where users download apps and games, but it sure isn’t uncommon. Simple example as mentioned earlier is that of Apple.
The feature’s launch has been timed with the holiday season, which often inspires charitable giving. It’s also a sort of belated nod to Giving Week 2018, the movement that encourages people to volunteer, fund raise and donate to worthy causes. (Giving Week this year wrapped on December 5).
The donations feature may offer a different selection of non-profits in the future. Although Google is not announcing any planned additions at this time.
How to use Google’s charitable feature?
To access this feature, Android users can head to play.google.com/donate. You could read about the organizations or to make a donation using the payment card they have on file for the Play Store.
To be clear, this is about the Play Store itself collecting charitable donations. It isn’t allowing Android app developers to do so. Google Play is covering all the transaction and disbursement costs, so the organizations receive 100 percent of users’ donations.
More Insight –
Who all would get this charitable feature?
Users in the U.S., Canada, Mexico, Germany, Great Britain, France, Spain, Italy, Taiwan and Indonesia will soon see the option to make a donation to a number of organizations. This also includes charity:water, Doctors Without Borders USA, Girls Who code, International Rescue Committee, Room to Red, Save the Children, UNICEF, World Food Program USA and World Wildlife Fund US, in addition to the American Red Cross.
Google says the feature will begin to roll out to Android users in the supported markets over the next few days.
Overall this is a really good initiative produced by Google. Hence let’s all support this motive and as Michael Jackson’s famous song points out, let us “heal the world and make it a better place.”