Are you one of those people who loves Rum and Coke?
Well, you would totally love this article. The article speaks about the launch said to be done by coke; wherein the company is expected to launch four new flavors. These flavors are not just coke but in fact they are the mixing versions for your liquor.
Read on to know more.
Coke and its Posh Drinks –
Coca-Cola is launching a range of new posh beverages which is meant to be mixed with whisky, rum, as well as bourbon. The brand is releasing four Signature Mixers that it expects will pair even better than the normal Rum and Coke.
The mixers, which will launch in June in the UK, come in four flavors – Smoky, Spicy, Herbal and Woody. Also, these are meant to be mixed with dark spirits.
In addition to an elevated taste, the mixers will also look fancier than a regular bottle of coke; as they will come in Hutchinson glass bottles, which were first used by the brand in 1894. Each label will also bear the signature of its co-creator; which includes master mixologists Antonio Naranjo, Max Venning, A Chia & P Guy, and Alex Lawrence.
More Insight –
What led to this move?
Of the new product, senior brand manager at Coca-Cola Ana Amura said: “Coca-Cola has always had a synergy with dark spirits and classic cocktails, from the inception of the iconic Cuba Libre in the late 1900s to the popular Whiskey & Coke in the early 20th century.
“With the rise of mixed drinks, we’re excited to announce the launch of Coca-Cola Signature Mixers, a specific range uniquely created to mix with dark spirits.
“Working with an inspirational group of global mixologists to create amazing flavour combinations, we hope Coca-Cola Signature Mixers open up the world of mixology to an even wider audience.”
Also, the cocktails won’t require consumers to have a background in bartending to make; as the range was created in collaboration with mixologists; who were invited by Coca-Cola to experiment with different flavor profiles and combinations. This is the first time the brand has invited outsiders to help in the development process.
Although, we aren’t campaigning for alocohol, if you’re a rum lover, then you must surely try these new flavors; also do let us know if and how you liked it.