5 Cruelty free makeup brands with vegan products

Your beauty does not have to be a pain for you, or for anyone else. Makeup, often used to enhance the beauty, sometimes has an ugly side to it. We are not new to the concept of animal testing of various products before they are declared safe to use by humans. But as the people are becoming more environmentally and ethically conscious, companies are now converting and turning towards the same direction. Here are a few PETA approved not just cruelty free but also have a vegan product range.

Urban Decay

Urban decay is an American cosmetics brand and is a subsidiary of French cosmetics company called L’Oréal. The products from the brand include face and body products as well as lip, eye, and nail colours but they are most commonly known for the Naked collection. Urban Decay manufactures 100% synthetic makeup brushes made from taklon instead of the typical brushes made from animal hair. The company received approval from Coalition for Consumer Information on Cosmetics in 2009 and also got awarded with the fifth annual Best Cruelty-Free Cosmetics Line award by People for the Ethical Treatment of Animals (PETA).

Wet n Wild

Wet n Wild is an LA based makeup brand owned by the parent company Markwins International. The products from the brand include lip, eye, nail and face products as well as make up brushes.  Wet N Wild cosmetics is certified cruelty-free by PETA’s Beauty Without Bunnies Program. Though the products are made in China but are not sold in the country so they don’t have to abide by the rules of animal testing which is mandatory for products in China. Though not all the products of this brand are vegan but they are looking forward to make more and more vegan products.


Milani cosmetics is also an LA based makeup brand which includes products for lips, eyes, eyebrows, face, nails and makeup brushes. The brand is certified by both PETA and The Leaping Bunny Program (CCIC) as cruelty-free. Similar to wet n wild, milani is not entirely vegan as some products may include ingredients like beeswax and carmine.


Lush cosmetics is a UK based cosmetics retailer. The company is mainly known for its handmade and cruelty-free bath and beauty products. The entire range of products includes creams, soaps, shampoos, shower gels, lotions, moisturisers, scrubs, masks and other cosmetics for the face, hair, and body. Even though Lush is 100% vegetarian but not completely vegan as some of the products require ingredients like milk, honey and lanolin.

Too faced

Too faced is a California based company acquired by Estée Lauder. The product range includes lip, eye and face products as well as makeup brushes and accessories. Too Faced Cosmetics is member of PETA’s Beauty Without Bunnies cruelty-free program. Like other cruelty free make up brands, the makeup brushes by Too faced are not made with animal hair but are synthetic.

Although there are no specific laws but hopefully, we’ll see more makeup brands turning cruelty-free because of the awakening ethical consciousness in the coming years.

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Shriya Baloria

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