‘Delivery Unlimited’ Subscription Launched by Walmart

Walmart  is taking aim at Instacart, Target’s Shipt and Amazon Prime Now/Whole Foods with a new grocery delivery subscription service called “Delivery Unlimited.”

Before, Walmart shoppers could order groceries online and pick them up at their local store for free; or they could opt to pay the $9.95 (or sometimes less) per-order delivery fee. Delivery Unlimited is a third option that offers consumers a way to skip the per-order fee; in favor of a monthly or annual subscription.

Currently, the retailer is offering a $12.95 per month plan or a $98 per year subscription; both of which include a 15-day trial period (see below).
Everything else about the service is the same.

walmart unlimited

More about the Delivery Unlimited Subscription –

The company already offered a delivery service for online orders; customers could have items shipped to their nearest store for free; or to their home for a $9.95 delivery fee for each order. TechCrunch notes that this new annual subscription will cost $98 for a year, or $12.95 a month; and allows customers to skip the per-order fee. To use it, customers place their order on Walmart’s site or app; and can select a delivery window for when they want their order delivered.

More Insight –

Target in US now allows Apple Pay, Google Pay and Samsung pay

Walmart secured patent to eavesdrop on shoppers

This annual service comes as Walmart has introduced a number of other initiatives; to try and entice online shoppers to its stores; including introducing free, one-day shipping for orders over $35, pickup towers a number of its stores, as well as even an in-home delivery service; this will allow employees into your house to place groceries directly into your refrigerator.

Walmart has been stepping up its efforts against other online retailers in recent months; also Amazon’s Prime membership appears to be the target here. Walmart’s annual fee is lower than Amazon’s $119 annual cost; while Target’s new delivery service with Shipt costs $99 a year, as well as Instacart.

Leave a comment

Your email address will not be published. Required fields are marked *

Navaneetha Suresh

Navaneetha Suresh

Navaneetha, commonly known as "nav", loves to read, play badminton, play the keyboard and sing but when she's not doing any of those, she loves to write. What started as a high school hobby to write is now her ongoing passion.

Ask us,
learn more

Share your Feedback/Query with us and our team will get in touch with you within 2 business Days.

tell us a bit more.