Depop – This Social Shopping App makes Teens Rich

Everyone loves Shopping! But what if you gain more money while shopping than spending? That is exactly what Depop does. It lets you buy, sell and discover fashion from the most inspiring community of creatives in the world.

What Exactly is Depop?

Depop is a social shopping app that has been described as a mix of eBay and Instagram. It is targeted at Gen Z shoppers.

Depop was founded by co-founder of PIG magazine and RETROSUPERFUTURE sunglasses, Simon Beckerman. Originally a social network where PIG’s readers could buy items featured in the magazine. After realizing that Depop needed a selling function, Simon re-envisioned the app as a global marketplace ; a mobile space where you can see what your friends; and the people you’re inspired by are liking, buying, and selling.

In turn, your friends as well as creative influencers all over the world can see the things you like, buy, and sell, and are inspired by you. This ecosystem has supported Depop becoming a global conduit of connection, not only in m-commerce, but culture, design, and creative communities around the world.

depop

What does Business Insider say about Depop?

Since launching in Milan in 2011, the app has grown to have 13 million users; in 147 countries around the world, according to the company. Some users are making a decent amount of money flipping their clothes and other belongings.

In a conversation with Business Insider, Rachel Swidenbank, vice president of marketplace at Depop, explained how the app’s shopping experience perfectly aligns with Gen Z’s shopping habits; which are bringing about major change in the fashion industry.

The ease at which you can set up shop on the app, list new items, and engage with your community from a smartphone quickly made it a hit with young shoppers.

So far, it has amassed 13 million customers in 147 countries; hired 150 full-time staff; and raised $43.6 million in funding, according to the company. Throughout its rapid growth, Depop has kept its sights firmly fixed on its core customer: Gen Z.


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“This company is for the next generation,” Rachel Swidenbank; vice president of Marketplace at Depop, said in conversation with Business Insider.

Swidenbank said that 90% of Depop’s users are under the age of 26. The company’s mission is to empower these shoppers to disrupt the fashion industry; as well as give them the chance to become entrepreneurs.

Hence, with this amazing shopping app, one could dress in a very unique way with much ease; and at the same gain some money while at it. So, do check it out and let us know how you liked it.

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Navaneetha Suresh

Navaneetha Suresh

Navaneetha, commonly known as "nav", loves to read, play badminton, play the keyboard and sing but when she's not doing any of those, she loves to write. What started as a high school hobby to write is now her ongoing passion.

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