Instagram, the super-popular, mobile-first, photo and video-sharing social media platform is now taking steps to add Direct Message to its web version as well. The Direct Message feature, commonly referred to as DM by Instagrammers is actively used by more than half of the account holders. In today’s post we will look at what this move might impact the platform and its users.
There is no denying the fact, nothing is more engaging than a private, personalized message straight to your inbox as a way to connect with people. In fact, messaging is quickly winning over other ways of social media engagements. That being said, it makes perfect sense for Instagram to add this functionality to the web version of the app as it was earlier limited to mobile only.
I came to know recently, Facebook, the parent company of Instagram (for the uninitiated) announced earlier about taking steps towards merging the messaging platforms. These include Facebook Messenger, Instagram’s Direct Message and WhatsApp Messenger (also owned by Facebook). As exciting as it may seem, it is going to be a slow and gradual process taking over a year or two according to Mark Zuckerberg, CEO, Facebook. Since the other two are already accessible by web, it is not surprising that Instagram DM be accessible through the web when you think of it in the context of the merger.
Instagram has constantly taken steps towards improving the experience of its users in a bid to stay ahead of the curve and its competition. This new step could potentially increase the number of ways the DM can be utilized by user to engage with their followers. We can assume more and more people will start using the web version and the DM feature after this functionality is rolled out to the general public.
Instagram has been and continues to be a top choice social network among people. Marketers continue to focus on Instagram campaigns to promote their brands and businesses. This step may lead to more campaigns running on Instagram.
I am excited to see how things unfold going forward with Instagram and when we actually see the merging of the messengers. Let us know your thoughts in the comments below.
Until next time!