Ever thought Discovery would launch their own direct-to-consumer streaming service?
Well, according to certain statements made by David Zaslav, who is the CEO of Discovery, this idea is in fact official. The statement was made on the 26th of July, 2018, at an industry event.
More about the announcement made by Discovery
Earlier in March, Discovery Communications acquired Scripps Networks Interactive for a good $14.6 billion.
Maybe with the increase in the people being involved with streaming services, Discovery decided to have a go at their own streaming service.
In fact David had mentioned that the company was encouraged by the new-comers in the streaming section, such as AT&T’s Watch TV and Philo.
According to the industry event’s Adweek report, this is still an idea which is merely at its early stages. The report also mentioned that Discovery would be charging their customers somewhere around $5 to $8 per month. It would obviously include all the networks under Discovery, i.e. HGTV, Food Network, TLC, etc.
Will this approach be a loss or a gain for the company?
It is indeed a huge question mark as to whether this is a good idea or not. The three main leads in the streaming section, i.e. Netflix, Hulu and Amazon are indeed doing really well. They have wider variety than Discovery’s standalone services.
Another main region of concern are the Live TV streaming services. This includes YouTube TV, Hulu’s live TV, Sling TV, AT&T’s Watch TV as well as Direct TV, PlayStation Vue and Philo.
On the plus side, as mentioned by TechCrunch –
“Following its merger with Scripps, the company operates four of the top five cable networks for women 25-54, the exec also said – ID, HGTV, Food Network and TLC. And it accounts for 22 to 25 percent of the U.S. female audience on any given night, he claimed. That sizable chunk of the viewing audience, plus demand for its popular fare like “Shark Week,” could drive customers to a standalone service.”
Also, there is a possibility that Discovery would be profitable through Amazon’s Prime Video Channels. This is probably because it allows the users to build a true a la carte service.
But since Discovery acquired Scripps, it would be wise for them to choose another company with much more attractive options. It’s the only way to grab more audience than the ones who like cookery shows, animal documentaries, home make-overs, reality shows, etc.
Will it be available to all?
The announcement as to when this news would be officially launched, has not yet been decided. Also, there has been no comments on whether this streaming service would be available to all or just the US.
Hence, all we could do is wait and find out if Discovery tend to make it or break it with their new approach.