Facebook Dating App Launched in Colombia

On the 3rd of August, 2018, Facebook had initially started its internal testing on Facebook Dating.
Recently on the 20th of September, 2018, Facebook had started its first country-wide test on Facebook Dating in Colombia.

A couple of months back, i.e. in May, at the F8 Developer Conference, Facebook had officially announced about their interest in the dating feature or product. Here are some of the features and other information based on the Facebook Dating feature.

Facebook Dating features –

Clearly Tinder or Bumble has a big competition due to Facebook Dating. Here are the main expected features of the app –

  • Facebook could be the next big dating app especially because every other app requires a link to log-in to your Facebook account. Hence, this would be very convenient for the parent company, Facebook.
  • You need not download a separate app to use this feature. It’s available directly on the Facebook mobile app.
  • It’s said to be available to all Facebook users who are above the age of 18. It would soon be launched in UK as well.
  • The app takes just your First name and age from your Facebook account. Later, on the app, you could fill a new profile with various information such as height, job title, religion, interests, dating preferences, etc.
  • You could add 9 to 12 photos of yourself or even add few icebreaker questions like ‘what does the perfect day look like’?
    Thus, the conversation between 2 people can start with their responses to these questions or interests rather than just a ‘Hey’.
  • Potential matches would be restricted to people who stay less than 100 kilometers away from you. Also, many filters could be applied to your search.
  • You can also find a match from a group or an event that you recently attended.
  • If you don’t like a certain match suggestion, then you can tap on ‘Not interested’. Also, the search is limited to just about 100 people per day.


Nathan Sharp’s words –

Nathan Sharp, who is the product manager of Facebook Dating, shared the following insight on the company’s strategy as well as on the competition –

“The goal of the team is to make Facebook simply the best place to start a relationship online. We wanted to make a product that encouraged people to remember that there are people behind the profiles and the cards that they’re seeing. A system that emphasizes consideration over impulse. We want you to consider more than that person’s profile photo.

Dating is something we’ve seen on the platform since the earliest days. We know there are 200 million people who list themselves as single. It’s definitely a young and single team.

The moment you try to control the system you may have some unexpected behaviors occur there.
Dating has been a behavior that we’ve seen on Facebook for a really long time. We want to make it easier and more comfortable for people to engage in. We just thought that now was the right time.

As all the events of the past year have unfolded, it’s only underscored the importance of privacy. Our goal is to make Facebook the single best place to start a relationship. “

Facebook Dating app

Reasons behind Facebook Dating by TechCrunch –

There are quite a few reasons as to how Facebook Dating was started. Sharp gave the following discussion to TechCrunch based on the decision making process which his team had undertaken. Thus, these following points made the Facebook Dating app from a mere concept to a concrete product.
Hence here are the rules and features as well as the philosophy explained behind them –

1) Meaningful relationships not one-night-stands:

Because “meaningful” is Facebook’s new watchword as it enters the ‘Time Well Spent’ era, and the company has the deep biographical and interest data to find you matches you’ll want to wake up next to each day, not just go to bed with.

2) Opt-in not automatic enrollment: 

Because “not everyone who’s single wants to date, not everyone who wants to date wants to date online, and not everyone who dates online wants to date on Facebook” says Sharp in a moment of humility.

3) Within Facebook not a new app:

Because it lowers the barrier to behavior that’s already hard enough for some people, and it can only achieve its mission if people actually use it.

4) Friends-of-friends and strangers not friends:

Because many people’s biggest fear is “are my friends and family going to see this?” says Sharp. People who are already friends don’t need help meeting and may already know if they want to date each other.

5) A new profile not your same one: 

Because some people might want to share a different side of themselves or might not publicly disclose their true sexual orientation. The only info ported into Facebook Dating is your first name and age.

More Insight –

Facebook’s Dating Feature is Undergoing Internal Testing

Facebook’s Navigation Bar can now be Personalized!

6) Message and response not both people swiped right: 

Because since Facebook wants you to be deliberate about who you show interest in, you have to send one message and hope to hear back. There’s no infinite right-swiping and then waiting to get matched or messaged. “It puts the power in the responder” Sharp says.

7) Profiles and chat are separate not part of Facebook:

Because it doesn’t want to scare users about privacy slip-ups, and doesn’t want people to pollute the main Facebook experience soliciting dates

8) Real age and location not self-described:

Because Facebook wants to prevent cat-fishing as well as users contacting matches in distant cities who they’ll never meet.

9) Matches through Events and Groups not randos:

Because a photo isn’t enough for choosing a life partner, interest overlaps are key to compatibility, and they give people ready-made happenings to use as dates.

The main reason for the feature to be released in Colombia, seems to be because of the leniency in that country rather than US. Especially due to the latest scandal. But Facebook Dating still has a great scope compared to its rival.
So, let’s just wait and watch what Facebook has in store for the online dating sectors of the society.

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Navaneetha Suresh

Navaneetha Suresh

Navaneetha, commonly known as "nav", loves to read, play badminton, play the keyboard and sing but when she's not doing any of those, she loves to write. What started as a high school hobby to write is now her ongoing passion.

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