Facebook expands mid-video ads: 21 countries added

Facebook is a free social networking Web platform that promotes and facilitates interaction between friends, family and colleagues. Facebook was founded way back in 2004 by Mark Zuckerberg. Everyone is familiar with Facebook’s ad breaks. Facebook is bringing ad breaks to 21 countries more. These ads are the ones you see in the middle of a video. It was first launched in the US, UK, Ireland, New Zealand and Australia. The ad unit gives publishers and creators a new way to monetize their content. This is spread across Europe, Central and South America and Asia.


Facebook is also rolling out a “bulk video upload” feature for approved Pages to upload multiple videos eligible for Ad Breaks. With this latest extension for Ad Breaks, more inventory becomes available for Facebook video advertisers.

Name of 21 countries:

The list of new countries having access to the Ad Breaks program are:

Europe: Belgium, Denmark, France, Germany, Netherlands, Norway, Portugal, Spain, Sweden.

Central and South America: Argentina, Bolivia, Chile, Colombia, The Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Peru.

Asia: Thailand.

In addition to English, Ad Breaks now supports French, German, Portuguese, Spanish and Thai. Facebook plans to add more countries and languages to ad platform in the coming weeks. They first started testing these units more than a year ago.

Requirements by Facebook:

They require the Pages participating in the Ad Breaks program to have at least 10,000 followers. They also need to have received at least 30,000 one-minute views on videos that are at least one minute long. The Ad Breaks sign-up page will now automatically tell creators whether they’re eligible to participate.

Report says that on an average, 70 percent of the viewers that make it to an Ad Breaks Ad unit within a video, remain to watch the full video. That means, on average, a 70 percent completion for Ad Break views.

Maria Smith, Facebook’s director of product for the news feed and media monetization said that “We’re making sure we’re very thoughtful, rolling this out in phases”. Also “As we get ready to honor our commitment to our partners to enable them to monetize, we’re very excited.”

Facebook has also refreshed Creator Studio to let publishers and creators who want to join Ad Breaks track how close they are to being eligible. They need to meet follower and video view thresholds and abide by their overall monetization policy. They can also see if policy violations are affecting their ability to earn money through their pages.

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Vaibhav Tyagi

Vaibhav Tyagi

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