Facebook’s Navigation Bar can now be Personalized!

Facebook has decided to personalize their mobile app’s navigation bar. The news came out last month, i.e. on the 31st of July, 2018.

The navigation bar is basically noticed at the top of all Android devices or at the bottom of all iPhone devices. This navigation bar gets a new design in order to make the entire mobile experience an user friendly one.

What was the previous scenario?

Earlier, Facebook had a general view when it came to the navigation bar. It allowed 5 basic icons. These icons basically changed from one country to another.
For example, for the Facebook users in the United States, the 5 icons were News feed, Notifications, Menu, Watch and Marketplace. The order of the icons were as mentioned.

The users had no manner in which they can personalize the icons or change the order of the 5 icons.

What is the current scenario?

According to CNET, the following would be the possible changes seen by all the Facebook users globally –

  • Facebook has allowed either four, five or six shortcuts, i.e. icons.
  • There are 3 permanent icons or fixtures. These would be News feed, Notifications and Menu icons.
  • Currently, the other icons would be personalized automatically depending on your most liked features. This could be any of the icons, i.e. Friend Requests, Profile, Groups, Marketplace, etc.
  • Although, when the feature rolls out, the user could choose the icons.
  • Facebook mobile app would also send out an alert or notification when new icons or shortcuts are being added.
  • If the icons are not found on the navigation bar then they would surely be seen under the Menu option.

What is Facebook’s opinion regarding the new personalized navigation bar?

Facebook’s Product manager, Alexa Andrzejewski, said the following in a statement –

“We want the shortcuts available in the navigation bar to reflect how an individual uses Facebook.
To that end, we’re customizing mobile shortcuts so everyone can more easily connect with their most frequently used products.”

Facebook has brought the new change days after announcing slower-than-expected growth. The monthly active users increased 11 percent from a year ago to 2.23 billion as of June 30. Market analysts were expecting its user base to hit 2.25 billion in the second quarter.


More Insight –

Facebook’s Dating Feature is Undergoing Internal Testing

Mark Zuckerberg: The Recode interview

Facebook hints new Speech Recognition feature and Instagram hints voice messaging feature


Is it available to all?

Facebook has been testing and tweaking its navigation bar since February. Hence it’s currently available for the Facebook team.
But Facebook has promised to release this feature to every Facebook mobile user globally.

Although it’s not a good time due to all the scandals related to Facebook. Knowing your favorite features and personalizing your shortcuts based on that is also an interference to the users’ privacy.

Thus, we could only hope the feature does well for Facebook.

2 comments

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    1. Hello Ankara,
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Navaneetha Suresh

Navaneetha Suresh

Navaneetha, commonly known as "nav", loves to read, play badminton, play the keyboard and sing but when she's not doing any of those, she loves to write. What started as a high school hobby to write is now her ongoing passion.

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