Facebook’s News Feed Justification with “Why am I seeing this post?”

Facebook announced a new feature called “Why am I seeing this post?” last Saturday. The new feature allows you to see information about why a specific post has appeared on your News Feed on Facebook. The new feature is quite similar to “Why am I seeing this ad?” feature and the new feature is basically just an expansion to this old feature, which was launched in 2014.

The social networking platform, through these new features, is trying to regain the trust of its users. Through these new features, the company is aiming to give users more transparency on how Facebook’s News Feed algorithm works.

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Facebook’s News Feed Justification for the Content with “Why am I seeing this post?”

The tool gives users information about why that post appeared in their News Feed, along with links to personalization controls. Users can access this tool as a drop-down menu in the right-hand corner of posts on their news feed. The posts can be either from friends, groups or pages.

News Feed Facebook

The display information about how the algorithm decides to rank the post includes:

  • Why a certain post is appearing on your News Feed – this explains if the post is from a friend you made or a group you joined or a page you follow on Facebook.
  • What information generally has the largest influence over the order of posts, this includes
  • How often you interact with posts from people, pages and groups, for example, posts from a blogger you follow regularly tend to appear at the top.
  •  How often you interact with a specific type of post, for example, videos, photos or links.
  •  The popularity and trend of the posts shared by the people, pages, and groups you follow.
  • Shortcuts to controls such as See First, Unfollow, News Fees preferences, and privacy Shortcuts to help personalize News Feed.

The company’s blog post said, “During our research on ‘Why am I seeing this post?’ people told us that transparency into News Feed algorithms wasn’t enough without corresponding controls.”

Update in “Why am I seeing this ad?”

Facebook has now added additional details like whether the advertiser has uploaded their contact list like mailing or phone number. While previously it just used to give basic information like how the ads have been targeted to your News Feed. For example, showing that the advertisement is targeted to certain age groups or gender.


  1. I thought this was social media between friends, family and meeting people. This has all turned into advertising, requests for money from who knows. This had become frustrating and time consuming, rather than people reaching out to people. There are so many ways to perform one simple thing, such as messaging, one doesn’t know which one to use to send or to find incoming messages. We aren’t all techies out here. People are starting to use fn less and less.

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Navaneetha Suresh

Navaneetha Suresh

Navaneetha, commonly known as "nav", loves to read, play badminton, play the keyboard and sing but when she's not doing any of those, she loves to write. What started as a high school hobby to write is now her ongoing passion.

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