Fashion memes: Industry embraces cats and Kardashians

Even the Fashion industry has found its home in the world of memes. The closest relationship it shared, was with celebrities and the pop culture, but now even fashion memes have emerged.

But how did fashion memes originate?

Some say that the first meme originated with none other than Jennifer Lopez and the green Versace dress which she wore in 2000 to the Grammys.
It became so popular, that a large number of people searched it online. With so many people looking for it online, the dress helped the fashion industry grasp the power of the internet, and inspired Google to invent Image Search.

Some memes were created from funny, accidental moments.
While some from clever Photoshop jobs.
(Above is a picture showing Rihanna’s 2015 Met Gala gown turned into scrambled eggs and omelets). And, inevitably, people have tried — with varying degrees of success — to manufacture viral moments.

Even In 2014, Paper magazine stated to publish something so explosive that it would “break the internet.”
It was tried to do with Kim Kardashian, shot taken by photographer Jean-Paul Goude.
A cover showed her posing almost naked, another clad in a figure-hugging black gown and balancing a glass of champagne on her famous behind.

Although it kept the internet intact for sometime, with another meme becoming next-level viral, the ‘break the internet” phrase became shorthand.
It was Rihanna’s Met Gala gown by Chinese designer Guo Pei, which inspired many egg-themed memes.

Since then, memes have continued to evolve and even big fashion brands like Gucci – which in 2017, used them to sell luxury watches, are using meme power as a marketing tool to keep people engaged.

One thing that hasn’t changed even 20 years later, J-Lo can still pull off that green dress.

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Aastha Kochar

Aastha Kochar

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