How to Build a Portfolio to Get Freelancing Projects?

Are you a newbie freelancer who’s looking for clients but, when you send your work samples, you hardly get a reply from your prospects?

Wait! You need a solid portfolio to showcase your work.

So, here’s what all your portfolio should contain:

  • A brief introduction about you, what you offer and whom you work with. It is important to give them a clear idea and whether you are a right fit for the role.

 

  • Your best work samples. Here you need to make sure it aligns with the services you are offering and the project you’re looking to work on.

 

  • A few lines about the projects, or case studies. This is what a lot of people miss out on. Trust me, it helps you stand out.

 

  • The impact you made with your services. This is really important if you want to nail it. For instance, a lot of my articles rank #1 on Google and generate a lot of traffic for my clients, which really impresses my prospects.

 

  • Testimonials (Your clients describing their work experience with you). This is again a must to make people trust you!

 

  • Any other achievements like awards or features. If you got recognised somewhere, make sure you add it to your portfolio as it leaves a positive impact and shows your expertise.

 

  • A CTA. Just showcasing your work won’t help. Don’t let the prospects think about what they need to do next. Tell them what you expect — an e-mail? A discovery call? or what?

 

Hope these tips help you land high-paying clients. To find more of these tips, you can check out this article.

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Aastha Kochar

Aastha Kochar

A freelance content writer who specializes in writing long-form articles that generate traffic for health and wellness, lifestyle and digital marketing brands.

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