A week before, on the 10th of September, 2019, Hyundai Motor Company unveiled 45. Basically, 45’s an electric vehicle concept; which was showcased at the International Motor Show (IAA) 2019 in Frankfurt.
Hyundai 45 – An Electric Concept Car
As an homage to its heritage and re-imagined for the future, 45 foreshadows a new era of Hyundai’s automotive design focused on electrification, autonomous technologies and intelligent design.
The progressive 45 puts a twist on a 45-year-old icon, the Hyundai Pony Coupe Concept, to introduce an entirely new in-car experience for self-driving vehicles of tomorrow.
There’s a distinct late-‘70s / early-‘80s vibe at work here, which is by design. “Inspired by looking back at the brand’s first model in the 1970s, the『45』; fully-electric concept car will act as a symbolic milestone for Hyundai’s future EV design,” Hyundai said in its press material. Do note that those weird brackets around “45” are Hyundai’s addition.
Sensuous Design –
The new concept strips away complexity, celebrating the clean lines as well as minimalist structure of the original coupe concept. Combining heritage with vision, 45 incorporates the evolution of Hyundai’s ‘Sensuous Sportiness’ design language. ‘Sensuous’ stands for enhanced emotional values that customers can experience through design; and ‘Sportiness’ is determined to implement those values through innovative mobility solutions.
More Insight –
There are all sorts of futuristic accents on the 45 that aren’t immediately obvious to the naked eye. At the bottom of the driver’s side door, “a special garnish” of lights lets you know how much range you have left before you need to recharge the battery. The car uses cameras instead of side-view mirrors; that “replaces a single central touchscreen with a series of displays and functions integrated into the dashboard itself.”
Also, the 45 reinterprets the concept’s distinctive lattice radiator grille with a ‘kinetic cube lamp’ design. The iconic front-end presence with the kinetic cube lamps evokes analogue emotions, while at the same time applying cutting-edge technologies. It also takes Hyundai’s lighting architecture to the next level, allowing people to instantly recognize the vehicle at a distance.
Check out this link for more details.