Yes, it is official! On the 20th of June, Instagram had finally announced about its much awaited update – IGTV! The announcement was held at an event in San Francisco and much like the rumours we mentioned in our earlier post, Instagram sure does surprise us!
What is IGTV?
Instagram is continuously growing since its start in 2010. It took over Snapchat’s stories in 2016 and now with over 1 billion monthly active users, it’s quite obvious that Instagram is giving YouTube a fight.
IGTV basically stands for Instagram TV. Clearly, as the name suggests, it works more like a TV with the channels being the people who you follow.
What kind of videos can be uploaded on IGTV and for how long?
Instagram maintains its vertical view just like its stories in order to give the users a true mobile-like experience. Basically, IGTV includes 4k videos of 16:9 aspect ratio.
You could upload horizontal videos but the best experience is through the vertical form.
Apart from the usual 1 minute video posts and ‘live’ videos, Instagram, with IGTV, allows videos either from your camera directly or from your gallery. The duration is more than 15 seconds to about 10 minutes for normal creators, whereas it reaches an hour for creators with more followers. Although, Instagram has said that eventually there will be no time limit.
How to use IGTV?
It is extremely easy to use, especially since Instagram already trained us with their Stories feature. In order to use IGTV you can just click on the TV icon at the top right corner of your Instagram feed or go to the IGTV app. IGTV would immediately start playing a video of a particular channel, which when swiped up, shows the following –
- For You – This is through Instagram’s machine learning ability which shows the videos that are specially made for you which are related to your recent browsing.
- Following – This is a list of the videos uploaded by the people whom you already follow. Not that if someone follows you on IGTV then they would follow you on your Insta account as well.
- Popular – This shows all the current trending/popular videos on IGTV.
- Continue Watching – This shows the videos which you had stopped watching earlier.
It also has the usual Insta features like Like, Comment, DM, views, and 3 dots (Options) for reporting or copying link. You can also ‘Browse’ your IGTV according to the names of the channels. IGTV currently doesn’t include search option for hashtags or words.
Here’s how to create your own IGTV channel and upload videos:
- Click on the TV icon. Click on ‘Browse’ and then click on the tiny bubble consisting of your profile image. (If you haven’t created a channel yet then it would ask you to do so.)
- Select ‘Upload video’ or the ‘+’button.
- Select the video from your gallery.
- Give a suitable title, description, cover photo, links, and an option to share on Facebook.
- Click on ‘Post’.
Now that you have posted, make sure to check out the IGTV analysis by clicking ‘…’ and then select ‘View Insights’ which reveals your likes, comments, and views. You can also have a look at ‘Audience Retention’ which shows a drop-off graph that points out the part where people are swiping away from the video.
Does it include advertisements?
No, it currently doesn’t allow any kind of advertisements but there could be some kind of monetization just like YouTube’s subscription red flag or like any other social media’s monetization tactic.
Instagram CEO, Kevin Systrom says, “There’s no ads in IGTV today, but obviously it’s a very reasonable place for ads to end up.”
Examples of various channels using IGTV –
- Netflix used Instagram’s new 60-minute video feature to play a full hour of actor Cole Sprouse eating a burger. The video has brought in 676,000 views and nearly 5,000 comments.
- Nike posted to its new IGTV channel on Monday, sharing an animation featuring Cristiano Ronaldo as part of its World Cup campaign.
- LaurDIY posting her newest project.
- King Bach sharing his latest comedy skit.
Thus, in a nutshell, longer vertical video on Instagram makes it even easier to get closer to your audience and be discovered by new people. This is indeed the future of Videos, so make the best use of it now!