Indian AI-based company reaches global markets

An artificial intelligence-based technology company of Bengaluru has been taken by IBM to global markets. The company started working on artificial intelligence-based models two years back, at its labs in India, and now owing to lockdown, it has got to a global market. Now a number of parts of Europe, US, Australia and Asia Pacific has starting using it.

IBM Research has worked on natural language search, recommendation, visual search, and trends based on the fashion retail industry and developed platforms that can help retailer decide on the procurement of apparels and designers to opt for the right design after analysing colour or other trends among a particular community.

Michael Karasick, the vice-president at IBM Research Worldwide said “The fashion work started here. Nobody was thinking of AI in the creative arts and it began as a piece of science. It created machine models on patterns, colours and sizes and its impact has been spectacular. IBM is engaging with an industry that is is not banking, not government; doing something relevant and working with major fashion houses worldwide.”

According to Karasick, the piece of work was touched by customers in Asia Pacific, Europe and in the US and Australia.

Recently, the company also partnered with US-based Fashion Institute of Technology. Designer Tommy Hilfiger picked up a design jointly created by them.

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Aastha Kochar

Aastha Kochar

A freelance content writer who specializes in writing long-form articles that generate traffic for health and wellness, lifestyle and digital marketing brands.

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