India’s Swiggy invites Swiggy Stores!

Swiggy, India’s well-known food delivery app, was planning on bringing many more aspects to the app other than just food. This was the company’s wish ever since 2017.
Well, the wait is over. On the 12th of February, 2019, Swiggy announced on their blog about Swiggy Stores. This would deal with various other general deliveries rather than just food from restaurants.

Here is more into the topic.

What will Swiggy Stores cover?

Recent developments have taken the company closer towards the expansion. Last September, Swiggy picked up delivery service SuprDaily in an acquisition while the company went on to raise a $1 billion funding round in December. That round was led by Naspers, it put Swiggy’s valuation to $3.3 billion and saw Tencent, the Chinese internet giant behind WeChat among others, join as an investor.

Stores will be available within the core Swiggy app, and it will cover fruit and Vegetables, kiranas and supermarkets, florists, health supplements, medicine, baby care products and more.


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Where will Swiggy Stores be Available?

The initial rollout is a phased one that’s happening in Gurgaon, where it has racked up partnerships with retailers that will cover 3,500 stores in the city. Deliveries are aimed at being an hour or less, and early partners include Le Marche, Guardian Pharmacy and Zappfresh.com, the company said.

Clearly, it seems like Swiggy is giving a tough competition to other food delivery apps such as Zomato, FoodPanda, UberEats, etc.

What was the post?

Starting off in 2014, we envisioned a world where restaurant delivery would be amazing and awesome. A world where you didn’t have merely a handful of restaurants that would deliver. A world without high minimum order amounts, and very importantly, where you didn’t need to call the restaurant every 5 minutes asking the dreaded “ladka nikal gaya kya” question. We envisioned a world where we could democratize 35-minute deliveries to every restaurant in the country and introduce a convenient and delightful food ordering experience for every consumer.

Four years and hundreds of millions of orders later, we can confidently say we bring convenience to the doorstep of consumers across the country. Despite millions of Indians ordering food, we believe food delivery is still in its nascent stages. So, while we continued to build out more magical realities in the food ordering space, a lot of consumers, non-restaurant merchants and retailers were asking us when we would extend this superpower (convenience) to needs outside of food ordering.

With the largest active last mile fleet in the country and a paranoid focus on consumer-centricity, we began asking ourselves the same question. We realized we could bring the food delivery like magical reality and convenience to a lot of other local commerce needs. Just like how we democratized seamless delivery across over half a lakh restaurants in the country, we can democratize convenience across millions of other merchants/ businesses in our cities.

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Navaneetha Suresh

Navaneetha Suresh

Navaneetha, commonly known as "nav", loves to read, play badminton, play the keyboard and sing but when she's not doing any of those, she loves to write. What started as a high school hobby to write is now her ongoing passion.

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