#Januhairy Campaign: Women accepting Body Hair

Body Hair has become a buzzworthy topic in the recent times. Socially and culturally, body hair is associated with ‘musculinity and power- which women must not have’ is how people in general look at women.
But recently the times have changed. In the era of fourth-wave feminism, women are becoming bold and fighting for their rights and acceptance in the society.

And now, Body Hair has been a more open and buzzing  topic with the launch of #Januhairy campaign on instagram. It was started by a student of Exeter University, Laura Jackson, 21. She encourages women to grow out their body hair during the month of January and share photos of their progress using the hashtag #Januhairy.

She continues to empower women and challenge the idea we are ashamed of.

This isn’t an angry campaign for people who don’t see how normal body hair is, but more an empowering project for everyone to understand more about their views on themselves and others,” she captioned a post.


The #Januhairy campaign

Laura was inspired to start the project after growing out her body hair for a school performance. And when she met with questions like, “Are you just being lazy” or “Are you trying to prove a point?” , it opened her eyes to the taboo of body hair on a woman: “I realized that there is still so much more for us to do to be able to accept one another fully and truly,” she said — and she’s right.

The Campaign not just raises the question of body hair, but also how women are looked at, and expected to look. To always seek acceptance from the society, for how they walk, talk, wear and live, is just not what women are born to. It aims at empowering them and giving them the confidence they should live with, by constructing a positive body image.

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Aastha Kochar

Aastha Kochar

A freelance content writer who specializes in writing long-form articles that generate traffic for health and wellness, lifestyle and digital marketing brands.

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