Launch of Apple’s News and Magazine Subscription in Early 2019

TechCrunch announced on their blog on the 12th of December, 2018, about Apple’s plans of launching their news and magazine subscription in the early 2019.
Here’s what the post said and the official Bloomberg announcement.

Further insight on Apple’s subscription news –

The blog post put forth, mentioned the following –

Bloomberg today updated its earlier reporting on Apple’s  plans for a news and magazine subscription service. Earlier this year (In April), the outlet said Apple would relaunch the digital newsstand business Texture, which it acquired this spring, as part of the Apple News app. Now, Bloomberg confirms the launch time frame could be “as soon as this spring.” It also detailed some of the industry reaction, which is cautious at best.”

Low Pricing –

The report also noted publishers were proceeding with trepidation, in many cases. This is because Apple is offering a lower pricing. That is, just about $9.99 per month for all-you-can-eat news and magazine content, similar to the Netflix model.
But the publishers are worried Apple’s service will eat into their revenues. This is mainly because the $10 price point, after all, is cheaper than a subscription to a single publication. For example like The NYT’s digital subscription (in some cases).

Instead, publishers prefer a platform that lets them build their own paywalls right into Apple’s app. But Apple’s counterpoint during negotiations, as pointed about out by the report, has been that the subscriber growth. This could bring would make up for the lost revenues from publishers’ own subscription businesses. The company compared its potential to that of Apple Music, which is nearing 60 million users, according to the latest from Billboard.


More Insight –

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Insight about Texture –

Apple is said to be courting pay-walled newspapers like The Wall Street Journal and The New York Times to join Texture; and is working on a new design for the magazine content. Instead of trying to mimic what a magazine looks like in print, as it does today, Apple is making the content look more like typical online news articles, Bloomberg said.

Texture today offers access to more than 200 magazines, including Vanity Fair, EW, GQ, Vogue, Forbes, Time, People, Rolling Stone, Cosmopolitan, Sports Illustrated and many others, including Bloomberg Business week.

Source : TechCrunch

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Navaneetha Suresh

Navaneetha Suresh

Navaneetha, commonly known as "nav", loves to read, play badminton, play the keyboard and sing but when she's not doing any of those, she loves to write. What started as a high school hobby to write is now her ongoing passion.

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