Gone are the days when users had the patience to read the text to get information on social media. With the evolution of all social media platforms like Facebook, LinkedIn etc. video has definitely become the best performing type of content. If we go by the stats, content is in the form of a video, is likely to be shared 20x times more than text. Video ads are being watched 3x times more than any static sponsored content.
As far as the marketing performance on LinkedIn is concerned, new stickers and text options have been introduced to add the creativity that was absent before.
Additionally, LinkedIn has integrated Moat Analytics to provide marketers with the third party’s validation on their video data.
“Validating the impact of your LinkedIn video ads just became a no-brainer with Oracle Data Cloud’s Moat Analytics + LinkedIn. Moat Analytics is a third-party analytics and measurement platform that enables advertisers to consistently measure viewability metrics of their ads across multiple platforms. Using the Moat Analytics integration, LinkedIn advertisers can now validate their metrics for accuracy and compare video campaign results across platforms in one streamlined location.”
Many social media platforms are providing moat data to reinforce their metric offerings.
“With a deeper understanding of the viewability and audibility metrics your video campaigns are producing, you’re able to better determine which messages best captivate your audience. That provides you with a recipe for finding what works and then following that template – rinse and repeat.”
Despite a bit late shifting towards video, it’s already quite a significant part of LinkedIn. Considering a high level of engagement on the platform, there is no good reason for not giving LinkedIn video ads a shot.