There are some scenes in movies that deserve a second look. Maybe we didn’t catch everything the first time around, or maybe they’re just so good that we don’t get tired of watching them over and over again. Either way, Netflix appears to be aware of this and recently came up with a new feature that allows viewers to re-watch a scene with the press of a button. According to the Los Angeles Times, The new tool allows people to immediately re-watch a scene without having to mess around with Netflix’s standard time bar at the bottom of the screen. Thereby giving users the ability to replay a specific scene more conveniently.
The new feature will allow viewers to pause whatever show they are watching and replay a scene they just watched. This act may sound like a simple rewind, but it allows the previous scene to automatically replay. The option pops up while watching Netflix-specific shows. It seems to be a much better idea in theory than it is in practice.
Netflix frequently tests new features in order to receive feedback before deciding whether or not to roll them out. This was the case with the “Skip Intro”. The streaming video service is seeing dramatic growth in its mobile revenues, earning $86.6M last month from mobile devices.
“We’re trying out a feature which gives Netflix members the ability to re-watch their favorite scenes. And memorable moments with the click of a button. Right now we’re just looking to learn from it and may or may not roll it out more broadly in the future”, a Netflix spokesperson confirmed to the LA Times.
A Ridiculous Idea??
According to multiple reports from users who have encountered the new feature, it unexpectedly presents itself in the form of an annoying pop-up notification. So imagine, you’re immersed in a key scene and you’re suddenly blindsided by a pop-up. Nobody wants to be bothered by annoying pop-up notifications while watching movies and TV shows. Especially when paying for a premium experience.
However, another statement from Netflix to the Los Angeles Times reports that scene replay is still in early testing. And may not become a feature for everyone. If Netflix insists on moving forward with this feature, hopefully they’ll at least have the courtesy to implement it in a manner that allows users to disable it. With any luck, Netflix might just come to the conclusion that: this might be the most ridiculous idea ever.