Netflix is cutting cost by mobile-only subscription

Netflix is a streaming service that allows customers to watch a wide variety of award-winning TV shows, movies, documentaries, and more on thousands of internet-connected devices. With Netflix, you can enjoy unlimited viewing of content without having to watch single commercial. There’s always something new to discover, and more TV shows and movies are added every month. Also Netflix is cutting membership cost by approximately 50 percent.

If you’ve ever used a streaming service, Netflix’s interface will be instantly familiar. But even for first timers, getting started is a breeze. Your primary source of movies will be your queue. As you look through content on the Netflix website and app, you’ll see a little plus sign in a circle. This button adds things to your queue for later viewing. When you start using Netflix, your queue will be empty.

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Under your queue, Netflix offers several rows of options for movies and television shows, sorted by genre. As you watch more content, Netflix will learn about your viewing habits, offering up custom genres with colorful names like “80s action comedies” or “gory unconventional horror films for feminists”. Netflix’s algorithm is one of the smartest in industry, so once you’ve moved past the stage where you’re just watching every big movie, take a chance on Netflix’s recommendations. Surprisingly, they’re correct most of the times.

Netflix’s library contains a broad range of hit movies and shows from major networks. TV series like Arrow, The Flash, and The Walking Dead come to service a few months after their official air date.

Netflix is cutting cost.

Netflix is exploring a mobile-only subscription plan that would cut the membership cost by approximately 50 percent. Mobile Netflix users are constantly growing. According to a report, people are spending more time on Netflix than on Television or a computer.

Cameron Johnson, Netflix’s director of product innovation said:

60 percent of members around the world now open Netflix’s mobile app at least once a month to watch a TV show or movie.

Netflix has begun rolling out a mobile-only subscription in Malaysia, which costs around $4 per month. That’s half the price of the next tier up, which costs about $7.90 per month. Aside from offering cheaper options, Netflix is also doubling down on local content in Asia. India is a key focus and the company this month revealed a slate of eight new Netflix Original movies and one new series from India. Right now, it appears Netflix is testing these new tiers in international markets. Nearly 79 million of Netflix’s total of 137 million subscribers are international. Offering cheaper plans targeted at primary mobile users is a way to increase that growth.

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Vaibhav Tyagi

Vaibhav Tyagi

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