Netflix has managed to break new records in November! Even after cancelling its latest Marvel series, the subscription streaming service has managed to be on a roll!
According to the new numbers shared by Sensor Tower, a data app intelligence firm, the company has managed to break the records by its consumer spending through its mobile apps. Here’s more insight on this data.
What are the numbers of Netflix’s record breaking success?
Combining consumer spending on iOS and Android apps, the streamer pulled in $86.6 million, per Tech Crunch. Still, the numbers may not seem that impressive until you realize what makes them record breakers.
That number is a 77% increase from last year’s, which itself was no small figure. Last year, Netflix grossed $49 million in November. As of now, the company has grossed over $1.58 billion on mobile. Yes, that is billion not million. That gigantic number should help illuminate Netflix’s ability to spend so much on building its content library.
The company’s lucrative business –
The streaming platform does a lucrative business. In other words, Netflix is making a lot of money to spend a lot of money and vice versa. A few months ago, it was reported that the popular streamer planned to double its current library of original content. That move will give consumers watching on mobile more than enough new options in the future.
It’s definitely not a bad time to be a subscriber of the popular platform. November was an interesting month for the streamer. It ushered in new content and revealed the ushering out of others.
More Insight –
New about its cancellation of Marvel series –
In one of its most high-profile moves, Netflix cancelled the superhero drama Daredevil. That decision sent shock waves throughout as it seemed to signal the end of Marvel original series on the platform. Those shows have been part of the appeal of the platform’s original content.
Questions continue to linger for fans of the show, including why it was cancelled in the first place. It was reportedly one of Netflix’s top five performing shows at the time of its cancellation.
Disney as a competitor –
Amidst all of the confusion, a challenger is set to square off on the streaming stage. Disney is starting its own streaming platform, meaning Netflix is gearing up for an exciting 2019.
With Disney stepping into the streaming world, Netflix is arguably about to face its toughest competition to date. Consumers could cancel their Netflix subscription in the pursuit of Disney+, or subscribe to both. Along with services like Amazon Prime and Hulu, premium subscribers are becoming a cost-consuming endeavor. The issue of cost has reportedly led Walmart to consider entering the fray.
As said by CinemaBlend, no matter what happens, it will be fun to follow the company’s numbers in the coming year. The subscription streamer is still in a prime position to gain on this year’s impressive revenue. Will it do that? Well, that is the kind of cliff-hanger a Netflix show would love.
The subscription streaming company will be rolling out the final run of its 2018 premieres. It is among many platforms offering new content this fall and throughout the mid-season.