Netflix to lower the video quality in Europe

It’s time to stay in. The corona pandemic has discouraged outings, vacations, travel, sports, official works and suggested staying indoors, practice self- quarantine and social distancing. And this has lead to increased social media and internet usage across the Europe. Mark Zuckerberg, the chief executive of Facebook, on Wednesday, told that the platform was seeing big surges as people wish to remain connected to their friends.
While, the telecom giant vodafone reported 50% rise in consumption of internet in Europe since this week as people started to remain home.
To combat the loan on internet usage, Netflix has decided to reduce the video quality in Europe for next 30 days.

The video-streaming provider said lowering the picture quality would reduce Netflix data consumption by 25%.

But movies will still be high-definition or ultra-high definition 4K.

The change will apply to the UK as well as other European countries.

Netflix says it will cut its streaming bitrates.

Customers who pay for ultra-high definition 4K movies as part of their subscription will still be able to watch 4K films.

“Following the discussions between Commissioner Thierry Breton and [Netflix chief executive] Reed Hastings, and given the extraordinary challenges raised by the coronavirus, Netflix has decided to begin reducing bitrates across all our streams in Europe for 30 days,” the company said.

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Aastha Kochar

Aastha Kochar

A freelance content writer who specializes in writing long-form articles that generate traffic for health and wellness, lifestyle and digital marketing brands.

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