Netflix Warns its Subscribers About the Viral Bird Box Challenge

Netflix has warned viewers against attempting a viral challenge based on this recent post-apocalyptic film. The movie has been a successful addition to Netflix’s original film library. With over 45 million users viewing it in the first week, setting a record for the streaming platform. Upon release, viewers couldn’t help but notice the similarities the film shared with John Krasinski’s “A Quiet Place”, which also focuses on characters suppressing one of the five senses.

About Virtual Bird Challenge

“Bird Box,” is sci-fi thriller from Netflix directed by Susanne Bier, based on a novel by Josh Malerman. The spontaneous suicides include a series of intentionally provoked car accidents brings out a quick chill. This film is based on a wide range of variations on the theme of self-destruction. More so that it would risk an element of comedy. Instead, the movie falls into it unintentionally suspense and shock. The movie’s suspense is back by the characters in their struggle to survive, and shows much of the world that surrounds them, but, since the survivors are the ones who never see the thing, the movie never shows it.


The success of Netflix’s “Bird Box” has led not only to dozens of memes, but also a viral social media challenge. The film has brought about a challenge itself #birdboxchallange. The streaming service is urging viewers not to partake in the challenge which involves people putting blindfolds on themselves.

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The fans watching Sandra have gone rogue enough to do really stupid things. Netflix made an official statement after the meme got out of hand. They wrote, “Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”

Although, the viewers have started posting on their social media on photos and videos just like the lead actress Sandra Bullock does it all in order to survive. In the thriller, Bullock’s character Malorie Hayes leads children on a journey during which they must cover their eyes to protect them from malevolent supernatural beings.The beings compel any human who sees them to quickly try to kill themselves.

Bird Box has already launched one of the new year’s earliest discussions. A sequel could be announced sooner rather than later. As the film’s momentum only continues to grow with each passing moment. So fans can expect it to remain relevant for a little while longer as the year progresses.


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