Popular Video App TikTok Begins Testing New Feature

The popular app, TikTok boasts of more than a billion users on its platform. Now, it seems that the company has begun experimenting with ways to monetize their audiences on the app.

So, TikTok has begun testing a new feature allowing users add links to their bios and posts, which can direct audiences to products or services. Judging by a video of the service in action posted by Fabian Bern, a marketer, it looks like audiences can purchase products featured in videos directly from the videos themselves.

Influencers make their money from their audiences, and TikTok making that process more seamless almost certainly means those power users are going to see — and use — the service differently. Currently, the only way to make money on TikTok is to do brand deals off-platform.

For the uninitiated, TikTok is a Chinese iOS and Android social media video app for creating and sharing short lip-sync, comedy, and talent videos. The app was launched in 2017 by Chinese developer ByteDance, for markets outside of China

With this new feature, the most direct comparison and competitor is the Instagram app. Instagram is owned by Facebook, and allows users to purchase products featured in influencers’ posts and stories. In fact, it pioneered the “link in bio,” feature, which was soon adopted by several other social media apps.

With TikTok getting into the game, it is an important signal for its ambitions, at least in the US. The supposed test run is taking place in the United States, before it is made available worldwide. If it becomes super easy to make money on TikTok, more creators will surely flock toward the site. Naturally, it will ring the death-knell of Vine, which was the previous fad for social media enthusiasts and influencers.

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