Actress and singer Selena Gomez is suing the makers of “The Clothes Forever Styling Game app” for allegedly using her likeness without her permission.
The application is a ‘Styling Game app’ which lets the players dress celebrity avatars, resembling popular stars such as the Kardashians, Adele and Gomez.
However, Gomez has called the action as “reprehensible” and ” gross violation” of her publicity rights.
Her legal action has asked for a jury trial to hear the case. On the other hand, Clothes Forever has been described as “hottest new fashion game” by the application store.
It says “Kardashian, Gigi, Beyonce, Taylor and more will be dropping by and asking for your fashion advice”.
And “as well as dressing up celebrities, players can “dump sexy hunks like Leo, Justin, Zac or Messi”.
The legal document also mentions that Gomez is paid millions of dollars for endorsement contracts and social media posts, which are sponsored can attract up to $800,000 per post.
A publicity image for Clothes Forever was compared to a photoshoot of Gomez did for the canadian magazine Flare in 2015.
Calling ‘Clothes Forever’ as “bug-riddled” ,
it also stated that such softwares can damage Gomez’s reputation and be an obstacle in her own Fashion-Based app promotions.