Snapchat is trying its hand at experimental fiction to bring users back. Surprisingly, hooked is their way of getting their users back. Wondering what hooked is?
Hooked, is a celeb-backed startup that produces serialized “chat-fiction” for smartphones. The company is going big with its first long-form story on Snapchat. It’s a hybrid of science fiction, mystery, and thriller called “Dark Matter” that takes place in Silicon Valley. This was what was reported by variety.
“Dark Matter”, a five-chapter sci-fi mystery thriller set in present-day Silicon Valley. It premieres Friday (October 26) in Hooked’s Publisher Story on Snapchat’s Discover Page, with subsequent chapters released daily through October 30.
Firstly, Dark Matter is a multimedia series, produced for Snapchat’s vertical orientation. Secondly, It combines chat-fiction format presented as a text-messaging thread with custom expressions and a voiceover “remembrance of 1940s radio dramas”. However, “Dark Matter” is longer than Hooked’s usual fare. The pilot clocks in at about 4,700 words, with 32,000 words total for the series. Most Hooked chapters are around 1,000 words each.
Hooked staff writer Elyse Endick wrote “Dark Matter”. The story follows Tasneem (Taz) Singh, a South Asian American senior at Stanford, who seeks to find out the mystery behind her twin sister’s sudden death and, in the process, discovers she has a secret power that allows her to interact with paranormal beings or “dark matter.” Each chapter follows a “monster of the week” format and can be consumed as a standalone experience. The story is portrayed in a long form which consists of all the five installments.
More Information about Fiction
However, Snapchat earlier this month revealed a long list of original scripted shows as well as documentary series. This exposure was to boost user engagement with premium-produced, TV-like material. On Thursday, Snapchat reported 186 million daily active users for Q3, a decline of 2 million from the prior quarter, but beat Wall Street financial expectations . Snapchat is not doing very well as a company. However today, its shares dropped 10 percent to a new all-time low of $6 per share following its less-than-stellar earnings report
Hooked and snapchat will be sharing the revenue generated using the advertisements sold in the series. The series will be available in seven languages on Snapchat: English, Arabic, Spanish, French, German, Portuguese and Norwegian.
Firstly, the sci-fiction startup-founded in 2014. Secondly, hooked funded with long list of entertainment along with sports celebrities as well as Hollywood players. However most importantly, it has raised $15 million from investors including: Ashton Kutcher, Chernin Group, Charles King, Greg Silverman, Jamie Foxx, Snoop Dogg, Mariah Carey, Kevin Durant, Stephen Curry as well as LeBron James.