Snapchat is bringing its camera outside of its mobile app. Just one day after publishing its earnings report revealing the loss of 2 million users in the last quarter, Snapchat is taking steps to nullify the effects. Snapchat has launched its desktop app named Snap Camera that brings Snapchat filters to Windows and MacBook. It will integrate with apps including Twitch, YouTube, Skype, and Zoom. Snap Camera can be selected as a camera output in OBS Skype, YouTube, Google Hangouts, Skype, Zoom and more. And also, browser-based apps like Facebook Live, so you can browse through Snapchat’s Lens Explorer to try on AR face filters. Using Snap Camera, you can choose from thousands of Snap lenses.
However, to use Snap camera, install the app and select it as your camera output in third-party desktop application. The app does not require you to log in with a Snapchat account. Surprisingly, it works without logging into the account. In addition to their desktop app, Snap has launched lenses for Twitch streams that allow the streamers to add and swap lenses while streaming games. These lenses will be based on the characters from popular games such as:
- PlayerUnknown’s BattleGrounds
- League of Legends
- World of Warcraft
To unlock the lenses, users can scan the code displayed during game streaming.
What is Snap Camera?
Snap Camera lets you apply Lenses to your face while using your computer’s webcam. Utilize Snap Camera in your favorite third party live streaming or video chat applications by selecting Snap Camera as your webcam device.
Snapchat’s new Snap Camera app brings the app’s AR filters to desktop. The company just released a dedicated desktop app, called Snap Camera, which lets people use its signature augmented reality selfie lenses inside of other desktop apps.
Snap’s head of AR Eitan Pilipski said:
“We’re going down the path of providing more distribution channels and surfacing their work”.
He also said that the company was motivated by the success of its Lens Studio product. It led to more than 250,000 user-generated lenses since the end of last year.
“We saw there is a shift in the community where anyone who wants to be creative wants to build AR applications, but they don’t have the skills to build a standalone app”, Pilpski said. “What Camera signals is that we at Snapchat wanted to make sure that we are leading the industry and leading the creative community in terms of providing them the ability to have a presence in AR“.