Snapchat has managed to always be on the news in the past few weeks. Just when people were dissolving their excitement about the SnapKit, Snap Inc. decided to give out some more excitement.
To find out more about SnapKit – Snapchat’s developer kit, click here.
On the 7th of June, 2018, SeatGeek officially announced about its partnership with Snapchat.
With this partnership, you can now expect an in-app purchase of tickets directly through the Snapchat posts or stories of the celebrities you follow.
SeatGeek’s co-founder, Russ D’Souza said, “We see Snapchat as an incredible opportunity for teams and artists to increase discovery of their events, while also potentially rewarding their most dedicated fans with exclusive offers,”
The tickets would be available for various sports events as well as music events such as concerts.
The testing process
Snapchat had begun its testing process back in February 2018, for its e-commerce capabilities.
According to TechCrunch, The Los Angeles Football Club were the first to use the collaboration. They posted a Snapchat Story from their account, which allowed the users to swipe up and purchase the tickets without even leaving the app!
They had also posted a Snapcode with which the users could open their Snapchat and click a picture of the Snapcode. This in turn, would automatically direct the users to the SeatGeek website or window.
As a result, the team was successful in selling 20 tickets for the May 26th, 2018 game, against the D. C. United.
“We’re always looking to reach our fans in innovative ways, and selling tickets directly to our followers on Snapchat gives us an incredible opportunity to connect with our most dedicated supporters,” said Los Angeles Football Club President and Co-Owner Tom Penn. “We may be a new club, but we want to keep pushing forward in interacting with our fans and supporters.”
Also another sports test was revealed according to Adweek, that International Boxing Federation welterweight champion – Errol Spence Jr. is planning on posting his tickets on Snapchat as well using both a Snapcode as well as through his Snapchat Story, for an upcoming matchup against Carlos Ocampo on June 26.
According to Digiday, Snapchat had also partnered with Jordan for an exclusive sneaker release event, and also sold merchandise through the app, earlier in February.
Thus showing that Snapchat has indeed done a lot of experiment with their e-commerce. And according to SeatGeek, this integration would be the first ticket-buying experience built into the Social Media app.
The lunch dates have not been announced as of yet. But this could very well be a big breakthrough for Snapchat since it could now attract the mature audience as well and not just the teenagers anymore.