Snapchat requires new Android app to save itself

Snapchat is losing its fair share of Android users vigorously, as the company continues to delay a full rollout of its long-coming updated app. The company announced that its daily active user numbers dropped from last quarter by 2 million, in its earnings report. The CEO Evan Spiegel mainly attributes to have lost Android users out of the 2 million.

It’s down to 186 million from 188 million users last quarter. Although, it’s still up from this time last year, at which point it was at 178 million. The company has always prioritized its iOS users, and only last year did it begin trying to rethink and optimize the app for Android.

Spiegel says in prepared remarks that the forthcoming new app is “lightweight, modular, and performant”. These factors appealing to the Android community represents “a global growth opportunity for us.” Android users make up a majority of the smartphone market around the world. Hence, it’s crucial that the company create a functional app.

Android

Currently, Snapchat offers the app as a beta version in certain markets. Unfortunately, the beta version that is reportedly missing multiple features, like video calling, Snap Codes, custom stickers, and trophies.

The actual Android app was buggy, slow, and difficult to use without a little patience. Last year at this time, Spiegel noted how the Snapchat team was testing various Android phones and saw the ecosystem as an “ongoing investment.


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Android

He also said the team wished they had invested in Android earlier. Still, a year later, the team hasn’t yet made a good outcome on the Android version.

Meanwhile, advertiser revenue was their other ways to make the earning. The company launched a newly developed programming that it hopes will increase engagement and encourage advertisers. The company’s revenue grew up 43 percent year over year and 14 percent from last quarter to $298 million.

The company’s Snapchat Pixel audience tracker also appears to be driving revenue growth, which facilitated 230 million purchases on the platform from 70 million last quarter. Snapchat is clearly focusing on figuring out ad revenue paths that’ll be effective going forward, but none of these efforts will be worthwhile if it keeps bleeding users.

Snapchat users are complaining about significant changes that have been made to the messaging application. The company promised a major redesign last year and the changes are finally being rolled out to users. But the update is attracting heavy criticism, as users have said the app has become more confusing. One of the biggest issues surrounds the redesign of the old Stories page, which you used to be able to access by swiping left on the main camera screen. However, you now must swipe right on the camera screen to access your friends’ Stories. Swipe left on the camera screen to access Stories from publishers and creators.

One Reply to “Snapchat requires new Android app to save itself”

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Navaneetha Suresh

Navaneetha Suresh

Navaneetha, commonly known as "nav", loves to read, play badminton, play the keyboard and sing but when she's not doing any of those, she loves to write. What started as a high school hobby to write is now her ongoing passion.

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