From inspiring millions every single day to facing severe social media issues, here is a look at why being a celebrity on digital media is not a piece of cake. The celebrities shared their views.
“The day-to-day is pretty rapid, you know, we’re working almost like six, sometimes seven days a week, there’s always stuff to do. On Monday I’ll probably assign a lot of post-its to the entire team and then we’ll just divide the work based on you know whatever people are feeling. Initially where it just began as me doing videos alone, eventually, we got six video editors, two business development people, two content writers and myself, so 11 people. We’re generating huge amount of content. We’ve been working together for a while so it’s a very well oiled engine,” Ranveer Allahbadia, popularly known as Beer Biceps.
“It doesn’t make sense to make content for a specific platform that you won’t enjoy making it. For example, memes are huge on TikTok, but as an original comedy creator, I create micro-episodes for Instagram or TikTok which is easy to make, in my genre and my audience engages with it. It also brings in a chunk of a new audience who discovered us on say an Instagram or a TikTok and end up watching us on our main platform,” Lotia further added.