On Tuesday, that is, 26th of February, 2019, Spotify had announced about their official launch in India. Although the majority of the users are receiving this launch from today, that is the 27th of February, 2019.
This decision was made keeping in mind its legal battle with Warner Music Group. The Indian music fanatics have taken this move quite impressively and they are indeed rejoicing by sharing their gestures on various social media. Here is more about the launch.
Words from Spotify –
Daniel Ek, Spotify’s founder and CEO said the following as a statement about the launch –
“As Spotify grows, our goal is to bring millions of artists and billions of fans together from every country and background. India has an incredibly rich music culture and to best serve this market, we’re launching a custom-built experience. Not only will Spotify bring Indian artists to the world, we’ll also bring the world’s music to fans across India. Spotify’s music family just got a whole lot bigger.”
Spotify said it now has over 200 million users, of which 87 million are paying customers, and it is in 79 markets worldwide.
More insight –
The Features –
Multi-language music recommendations: Many Indians speak several local languages, so Spotify’s music recommendation engine can now be tuned to Hindi, Punjabi, Tamil, and Telugu. Also Indian users can select their preferred language(s) to receive tailored Daily Mix, Home, Radio, and Search results as well as recommendations.
Spotify Free with full control: For the first time on Spotify Free, smartphone users can play every song on demand.
Playlists made for India: Our new playlists, expertly curated and regularly updated by our team of Indian music experts, include Indiestan, Rap 91, Namaste Love, Punjabi101, and Bollywood Butter, as well as Top Hits in Hindi, Tamil, Telugu, and Punjabi. Also these sit alongside our celebrated international playlists, including mint, RapCaviar, ¡Viva Latino!, and the This is… artist compilations. Add billions of creator and fan-built playlists to the mix, and Spotify has a playlist for any mood or moment.
Spotify goes to the movies: Introducing Starring…, a series of playlists featuring the best music from the most popular Bollywood, Tollywood, Kollywood, as well as Punjabi actors. Spotify’s recommendations will also include songs from India’s favorite movies and actors.
City playlists: Find out what’s hot in each city, with new algorithmic playlists tracking what’s trending in Mumbai, Delhi, Bangaluru, as well as Chennai.
The Pricing –
Its premium service will be free for 30 days and then will be 119 rupees (around $1.67) per month — one rupee less expensive than Apple Music in the country — there are also single-day, week and month plans, as well as three-month (Rs 389), six-month (Rs 719) and annual (Rs 1,189). Also the students would receive a 50% discount.
Similar to other streaming services available in India, Spotify will also offer a free, ad-supported product. Although the Indian market won’t be an easy one for Spotify to win. That’s because Spotify is up against local player Gaana, which already has more than 80 million users, Saavn and Wynk, as well as the North American likes of Google, Apple and Amazon.