TezLab is a free app that’s like a Fitbit for a Tesla vehicle. Tesla owners who download the app can track their efficiency; total trip miles and use it to control certain functions of the vehicle; such as locking and unlocking the doors and heating and air conditioning. There’s even a gamification piece that lets users earn badges for hitting milestones or completing tasks.
Now, a little more than two years after its founding, TezLab is on the verge of hitting what its founders believe is a tipping point of users; a milestone that could finally trigger a path to monetization. And it’s adding lots of new features to help accelerate that plan.
TezLab has 16,000 total installs on the Apple App Store and Google Play, according to Sensor Tower . The figures are all unique, new installs. The firm doesn’t count re-installs or downloads to multiple devices belonging to the same user. However, that total install number is likely closer to 18,000; because many are listed under TestFlight, an online service used to test apps.
In comparison, Tesla delivered 245,506 vehicles globally in 2018. TezLab doesn’t expect every Tesla owner to download the app. Instead, Schippers is initially aiming for 10% of owners — a target he believes is within reach — and eventually higher.
How TezLab started?
The six-person team behind TezLab was born out of HappyFunCorp; a software engineering shop that builds apps for mobile, web, wearables and Internet of Things devices for clients that include Amazon, Facebook and Twitter, as well as an array of startups.
HFC’s engineers, including co-founders Ben Schippers and William Schenk, were attracted to Tesla largely; because of its techcentric approach and one important detail: the Tesla API endpoints are accessible to outsiders.
The Tesla API is technically private. But it exists, allowing Tesla’s own first-party app to communicate with the cars to do things like read battery charge status and lock doors. When reverse-engineered, it’s possible for a third-party app to communicate directly with the API. (Tesla CEO Elon Musk has talked recently about opening up the API to third-party developers)
Its Features –
Some of the best real-time insights into Tesla and its global fleet of electric vehicles; outside the confines of its Silicon Valley headquarters; might be through the lens of TezLab, a tiny upstart in Brooklyn.
The company has started to add new features as part of a longer term plan aimed at monetization.
One of these features, which crowdsources data like Waze to give insights and ratings on Tesla Supercharger stations, is rolling out now. The video below shows how this supercharger feature will function.
The Waze for supercharger feature is considered “phase one” of the company’s plans to broaden its crowdsourcing and social community.