Threads – The New Snapchat Competitor

Snapchat and its competitors have been quiet for a while now. But well, maybe not anymore.
Introducing Threads! It’s a new messaging app from Facebook, keeping Instagram as the app’s companion. Basically, this app promotes sharing your status, location, and more with your closest friends.

What is Threads? How is it Instagram’s Companion?

So Facebook is developing a new messaging app called Threads; this is supposedly meant to promote constant, intimate sharing between users and their closest friends.

Opt in to automatic sharing, and Threads will regularly update your status, giving your friends a real-time view of information about your location, speed, and more. At the moment, Threads does not display your real-time location — instead, it might say something like a friend is “on the move,” according to sources familiar with the matter.

Instagram’s latest assault on Snapchat is a messaging app called Threads

Threads invites users to automatically share their location, speed, and battery life with friends, along with more typical text, photo, and video messages using Instagram’s creative tools. The app, which is designed for sharing with your “close friends” list on Instagram, is now being tested internally at Facebook.

You can also update your status manually, with statuses appearing in the main feed along with messages. It’s the latest effort to automate status sharing using mobile phone sensors and one-tap status sharing.

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The Almost Shut Down of Instagram’s Direct Messaging

In May, Instagram ceased work on Direct, a standalone messaging app that it had been developing since late 2017. At the time, executives said that beta testers were frustrated about having to switch between Instagram and a second app whenever they wanted to send a message. But the company has remained interested in building new messaging experiences, executives have said. Instagram employees who work on messaging were moved to the Facebook Messenger team earlier this year as part of a broader consolidation between the parent company and its prized acquisition.

A messaging app built around your close friends might be more popular. That’s what Snapchat already is today for a healthy portion of its users. Reports have indicated that the average Snapchat user spends more time inside the app than the average Instagram user does. For Facebook and Instagram, which have long coveted Snapchat’s strong engagement among younger users, Threads could represent another effort to chip away at their rival’s appeal.

So the core of Threads appears to be messaging, and it looks very similar to the existing messaging product inside Instagram. Messages from your friends appear in a central feed, with a green dot indicating which of your friends are currently active. If your friend has posted a story recently, you can view that from inside Threads as well. Threads also has a camera; which you can use to capture photos and videos and send them to your close friends.

Launch Date For Threads?

It’s unclear when Threads might launch. Facebook might end development before shipping the app to the general public, as it did with Direct. But Facebook CEO Mark Zuckerberg said in March that he sees private messaging as the future of the company. Hence, Threads appears to represent the company’s latest effort to make that vision a reality.

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Navaneetha Suresh

Navaneetha Suresh

Navaneetha, commonly known as "nav", loves to read, play badminton, play the keyboard and sing but when she's not doing any of those, she loves to write. What started as a high school hobby to write is now her ongoing passion.

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