Three innovations that can redefine the fashion industry

Fashion industry has been working on the same principles since years , except for a few exceptions liken online sales.

To be able to change for a better world, the industry should adopt three main measures.

Fashion is one of the most polluting industries of the world. And fast fashion is contributing to the same, at a very high pace. Now, it’s time when the emphasis must be on quality and not quantity. It’s time to produce less and save more. Save the environment from hazardous pollutants to actually become successful.

The principle of keeping stock full, must be changed. Fashion is an industry requiring innovations. Keeping stock doesn’t allow instant- restart of the trending stuff. The storage of off-season or worthless products can lead to halt in new manufacturing. So, stop keeping stock, and start working with innovations and trends.


Today, being wrong is too expensive for any fashuon brand. But in a world where product is made on-demand in real time, it isn’t volume-dependent. A creator could design, sell and make one garment as efficiently as 1,000 without risk. This industry could recapture something essential that it has lost — its soul.

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Aastha Kochar

Aastha Kochar

A freelance content writer who specializes in writing long-form articles that generate traffic for health and wellness, lifestyle and digital marketing brands.

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