What is Tumblr?
Tumblr is a microblogging platform and social networking website. David Karp is the founder and its owned by Yahoo. The service allows users to post multimedia and other content to a short-form blog. Much of the website’s features are accessed from the “dashboard” interface. There the option to post content and posts of followed blogs appear. Essentially you can post things like photos, articles or links. You can follow people you like, and they can follow you. It is extremely visual and tends to have younger users. You can use Tumblr as a mini-blog to share things that you find online that you like.
It is currently hosting over 217 million separate blogs with 420 million users. It has been around since early 2007 and was purchased by Yahoo in 2013 for $1.1 billion.
How to use Tumblr?
Getting a page set up on Tumblr is similar to other social media networks. Users sign up for an account by providing an email address as well as creating a password, username and a URL for the page. URLs can be changed in perpetuity, but this can lead to a negative impact on SEO – it’s best to take the time and find a URL that will work for a store at first.
The design of a page can either be custom built or chosen from a list of pre-existing themes that can be found both on Tumblr and through outside websites. Furthermore, the majority of these premade themes can be adjusted in terms of frame size, color and many other variables. An assortment of images, including an ecommerce store owner’s product photos and logo, can be incorporated into the page. A store page should take advantage of available opportunities to present these related images and to link to the actual ecommerce site.
Firstly, the dashboard is the main method for adding content to a Tumblr page. This functions as a content posting tool for nearly all types of text as well as graphic and video files. Users can view their own posts in both the theme chosen for their page as well as in an editable format. Posts from Tumblr pages a user follows are also seen on the dashboard, where they can be liked or re-blogged. The number of other pages followed will directly correlate to the amount of content flowing through the dashboard.
Tumblr missing in App Store
Tumblr says it’s solving the problem with the iOS app. No one knows why the app is not available. People speculate that this might have happened due to some inappropriate content. It’s unclear that if the app is missing in the store because Apple removed it, or it was done by Tumblr. We will have to wait and see what comments Apple must make regarding this issue.