A famous social networking platform Twitter has launched a new audio-only feature which allows your followers to hear you. This feature can be used directly from Twitter itself, as well as Twitter’s Periscope.
CEO Jack Dorsey confirmed in a tweet that the app is available for all the iOS users. He also mentioned that Twitter is live-streaming app periscope.
Twitter’s Periscope – Audio-only?
To use the new audio-only broadcast feature, the users need to first update the app. Now go to the “Go Live” button on the compose screen.
Previously, twitter users only had the option to record video after they go Live, this feature was seen in beta testing in recent weeks. The addition of this feature can be seen as an attempt to reorient the purpose of its live-streaming platform to live podcasting and other audio-first content. It makes sense that Twitter would want to do this, given the increase in the business of podcast industry.
The popularity of Twitter’s Periscope and live video platform has reduced in the recent years. The public live-streaming has shifted from viral moments and breaking news to more of professional media and gaming-centric content on other platforms like Facebook, Twitch and YouTube.
More Features –
Similar to live video, the audio broadcasters will be able to view their stats. This would include the number of live viewers, replay viewers, time watched and other metrics.
Twitter still sees a large opportunity in live moments, few of those being sporting matches, award shows, and other ephemeral events that can be experienced through social media. As mentioned by the company in February, it would start streaming the local news broadcasts during breaking news events.
More recently Twitter has started to work on its live event push notifications so as to gain more audience. Twitter has also added new features like time-specific linking to its live platform.
Although, there has been an increase in business of podcasting, no one can really tell if people who may use this feature would ever broadcast an entire live podcast through Twitter or Periscope.
Any big media organizations or podcast companies may not even use it. It could end up just being the random musings of everyday Twitter users. Same thing happened to Periscope as the users shifted to different platforms. But, it certainly can’t hurt to give the users another creative outlet to experiment with live media.
The company has plans of sharing the news through an official Twitter Engineering blog post shortly. Stay tuned for more information.