Twitter has announced a new live-streaming option which allows users to add audio-only guests to their stream. The new “Live Guests” option will allow viewers to take part in the conversation with their avatar coming up on the screen when the stream grants permission.
This feature was spotted earlier this month and social media expert Matt Navarra shared screenshots showing the procedure to set up the live stream.
As explained by Twitter:
“Conversations on Twitter can take place in many ways, and our latest update to live video brings another dimension to how you can discuss what’s happening. Starting today, your Tweets are going #IRL and now you can host a live video and invite up to three people as guests. Those you allow to join can be heard by everyone and can drop off at any time.”
What’s interesting about this announcement is its timing. Periscope released this feature back in February and now Twitter is releasing on its main platform. It seems to be a little behind the times as compared to other live streaming platforms. Both Instagram and Facebook Live offer split screen live streams with video guests. By comparison, Twitter’s latest addition seems outdated.
According to reports, Twitter is looking into the option of offering split-screen video live streaming since it doesn’t offer the option as of now. The audio option seems to be interesting but underwhelming in the light of AR tools being integrated into social media platforms.
One wonders about the reason for keeping Periscope active. Twitter already offers all of Periscope’s functions and more in the main platform. It would be easier to incorporate everything on Twitter and increase engagement on the main platform. Twitter obviously has some logic internally but from an outside perspective, it doesn’t make sense to keep both platforms active.