It is quite obvious that almost everyone loves shopping! And Wannaby, which is startup from Belarus has given an all new online shopping experience for shoes.
Well, those who have earlier shopped online for shoes, would realize that it is quite troublesome. The fact that if the color suits you, or the shape, or the design, etc. But now, with Wannaby’s new “AR Commerce” experience – “Wanna Kicks”.
What does Wannaby’s “Wanna Kicks” do?
“Wanna Kicks” is basically launched as a beta version of the app. It uses AR to let you virtually try on sneakers using your phone. Only on iOS, for now, it’s simplicity itself to use. Pick one of the pairs of sneaks from the list of 3D models and point your camera at your feet. Instantly, you’ll see the new shoes overlay your feet, letting you see how they’ll look.
The effect is pretty instant and tracks reasonably well as you move and rotate your feet or change camera angle. You can even try walking and the AR app will follow your footsteps. It doesn’t work quite as well standing in front of a mirror, which would be more useful, but that is something Wanna Kicks’ makers say they are working on.
Wannaby believes its technology can help both customers and retailers. The premise is simple: the better idea you have of how a pair of sneakers will look when you’re actually wearing them, the more likely you are to make the right purchase and the less likely you are to return an item. Online retailers spend a lot of their margins trying to get customers to convert, and arguably even more servicing returns.
It’s also good marketing. The Wanna Kicks app lets you share pics of your new virtual kicks to social media, inviting conversations over style. I can’t wait for an Android version of the app. I absolutely hate shoe shopping so do most of it online. If they manage to add using the camera to measure width fittings as well, it’d completely convert many users to online shoe shopping.
More Insight –
Words of the CEO of Wannaby –
The CEO of Wannaby and ex-Googler Sergey Arkhangelskiy says the following to TechCrunch –
“Our mission is to break online shopping barriers. We believe that AR try-on can help customers to shop online and will wash away the difference between online and offline shopping. We see two major problems in the shoe market. Online conversions are quite low, and returns are quite high, in comparison to traditional ‘brick-and-mortar’ shopping. The ability to try sneakers with your phone before buying online should shift conversions, engagement, and returns.
“Many shoe brands are presenting their new releases both online and offline. Lots of customers are eager to know more about new sneaker releases, and AR is a great new way for people to experience sneakers that are new to the market or are about to get to the market. Essentially, this is the main idea behind Wanna Kicks: allowing users to choose and decide whether they like a shoe or not without visiting a physical store.
“We’ve built Wanna Kicks for Gen Z and millennials who are interested in buying sneakers and eager to know whether they will fit their style or not. The AR and AI community will love our launch as well — we’ve accomplished a really difficult task in computer vision and rendering”.